Parrot’s new Anafi announcement: “Do you trust DJI drones?”

In a series of emails to media folks, the PR agency for the French drone maker Parrot has announced that they will be releasing a new drone on June 30th, 4 p.m. CEST. However, that is not what stood out most to me and many other people in the ドローン産業. Nope. What stood out most were the slogans asking us if we 信頼 Chinese drones and more specifically DJI drones.

Parrot: Do you trust Chinese or DJI drones?

The two emails from the PR agency hired by Parrot to help them launch their new drone were accompanied by two images. The images show three different lenses and tell you to ‘save the date to see the drone you can 信頼.’

The first image says:

Don’t 信頼 Chinese drones

The second one reads:

Do you 信頼 DJI drones?

Now for readers of DroneXL, it will not be a secret what new drone Parrot will be launching as we have already seen photos of prototypes and early models appear online. However, what strikes me as odd is Parrot’s focus on 信頼, the Chinese make drones, and specifically DJI drones. Parrot implies that we cannot 信頼 Chinese drones. We cannot 信頼 DJI drones. But we can 信頼 the drones from Parrot, which btw are designed in フランス, but made in… you guessed it… 中国!

Seriously? Who thought this marketing campaign was a good idea!?!

What evidence does Parrot have that proofs we cannot 信頼 Chinese made drones or DJI drones? Do they have any? Or is Parrot just singing the same old song that goes around some parts of the US Government?

If you are wondering why the mistrust in Chinese drones does not make a lot of sense, be sure to listen to Brendan Schulman’s interview.

Parrot’s campaign leaves a foul taste in my mouth and makes me wonder, should we buy French drones?

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