A new DJI drone has been sighted at a Best Buy store, as reported by a Reddit user. The DJI Neo, a compact and lightweight drone, was seen on display, offering a glimpse into DJI’s latest consumer-grade offering.

Key Features and Specifications

Bu DJI Neo boasts several impressive features:

Weighs only 135 grams, making it highly portable
4K ultra-stabilized video capabilities
AI subject tracking and QuickShots for enhanced videography
Palm takeoff and landing for ease of use
Multiple control options for flexibility
Full-coverage propeller guards for safety

What’s in the Box

Bu DJI Neo Fly More Combo includes:

The Neo aircraft
Propeller guards and spare propellers
Three flight batteries
A remote controller
A charging hub
Necessary cables and tools

Pricing and Availability

Bu DJI Neo is priced at $469.99 CAD (approximately $348 USD), positioning it as a competitive option in the consumer drone market. While spotted at a Best Buy in Canada, wider availability details are yet to be confirmed.

Potential Market Impact

Bu DJI Neo appears to target the growing market for lightweight, easy-to-use drones with advanced features. Its palm takeoff and landing capability, along with AI tracking, suggest DJI is focusing on user-friendly operations for both newcomers and experienced pilots.

Dji Neo Spotted At Best Buy: A New Lightweight And Feature-Rich Drone

DroneXL’s Take

The emergence of the DJI Neo aligns with the trend of increasingly compact yet capable drones. As we’ve seen with DJI’s Mini series, there’s a growing demand for drones that balance portability with advanced features. The Neo’s AI capabilities and ultra-stabilized 4K video suggest DJI is pushing the boundaries of what’s possible in a sub-150-gram drone.

This development could potentially shake up the lightweight drone market, offering consumers more choices and potentially driving innovation among competitors. As always, we’ll be keeping a close eye on how this new offering performs once it hits the market more broadly.

What are your thoughts on the DJI Neo? Does it seem like a drone you’d be interested in trying? Share your opinions in the comments section below.

Photos courtesy of Reddit / djpetrino

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