In the realm of drone technology, DJI is paving the way, and we recently got a glimpse of its inner workings. Two intriguing sets of images were shared on Twitter by Quadro_News, showcasing design studies of the DJI Avata cinewhoop drone and its headquarters in Shenzhen, China.

The first set of images is design sketches of the DJI Avata. These shots, taken in a meeting room, offer a behind-the-scenes look into DJI’s design process. Various design studies are taped to a glass wall, and the conference table in the center holds an assortment of drones, including DJI Avata prototypes and a DJI FPV drone.

The second image is a photo featuring multiple drone drawings and two DJI Avata prototypes. The photo captures a hand mid-sketch, hinting at the continuous innovation at DJI. Surprisingly, these images suggest DJI begins its design process with traditional pencil and paper sketches before transitioning to more modern, computer-aided design systems.

Hand sketching DJI Avata concepts on paper beside two ducted drone prototypes.

Quadro_News also posted four illustrations of DJI’s new headquarters. One of the drawings depicts a design strikingly similar to the final plan, providing us with an insight into DJI’s vision for their new home.

Hand-drawn concept sketch of DJI's new Sky City headquarters in Shenzhen.
Second of four illustrations showing early designs for DJI's Shenzhen headquarters.
Concept drawing of the DJI headquarters towers shared on Twitter by Quadro_News.
Early architectural study for DJI's headquarters, close to the final Sky City plan.

READ: DJI SKY CITY HEADQUARTERS SHOWN BY FPV DRONE IN AWESOME VIDEO

READ: NEW DJI HEADQUARTERS ARE CALLED DJI SKY CITY INNOVATION HUB

Now, it’s important to note that these photos appear to have been shared strategically, suggesting the information within them is no longer sensitive. This raises the question: Are these leaks a marketing ploy or simply a way to engage the audience?

We would love to know what you think. Do these images pique your interest, or do you feel indifferent toward DJI’s revealed design process? Share your thoughts in the comments below!