The Illusion of Love: DJI’s Valentine’s Day Promotion Unveiled

A Cynical Look at DJI's “Heart-Stealing Deals”

As Valentine's Day approaches, companies worldwide are eager to showcase their affection for customers with tempting deals and discounts. Among them is DJI, the renowned Chinese drone manufacturer, which has launched a Valentine's Day special purportedly offering discounts of up to 30% to drone pilots and enthusiasts. But a closer examination reveals a less-than-romantic reality behind these deals.

Unwrapping the Valentine's Day Package

DJI's Valentine's Day includes what initially appears to be generous offerings: a DJI Mini Bag, a DJI Sport Water Bottle, and a 64GB microSD card. However, the allure of these gifts quickly fades upon realizing that these are not the heart of the deal. The promotion's centerpiece, a 30% discount on two combos, might seem like a catch, but is it genuinely the bouquet of roses DJI wants you to believe it is?

Our recent launch of the DJI Price Tracker has shed light on some interesting pricing dynamics. Notably, the price of the DJI Avata Explorer Combo was inflated from $889 to $1,278 on January 31st, only to be “reduced” to $899 in time for the Valentine's special. Similarly, the DJI Avata Pro-View Combo price increased on January 31st from $999 to $1,317, only to come back down again to $999 for Valentine's. Indeed, love is in the air!

This maneuver casts a shadow over DJI's purported expression of love, painting it instead as a calculated ploy to create a false sense of savings.

The True Colors of Corporate Affection

This marketing strategy is not new or unique to DJI. Many corporations inflate prices before sales to make discounts appear more substantial than they are. It's a classic case of smoke and mirrors, designed to captivate consumers with the illusion of a deal too good to pass up. But as we peel back the layers of this Valentine's Day promotion, we're left questioning the sincerity of DJI's affection for its customers.

The Quest for Genuine Deals Continues

While DJI's Valentine's Day special may have succeeded in capturing attention, it falls short of capturing hearts, at least among those who look beyond the surface.

“The true essence of a discount lies not in the grandeur of its announcement but in the authenticity of its value,” said a heart-broken drone pilot once.

As we continue to monitor the market for real deals, we encourage consumers to remain vigilant and discerning. In the world of retail, true love is a discount that requires no inflation to be appreciated. Happy Valentine's Day to you and your loved ones – may your celebrations be filled with genuine joy and real savings!


The Illusion Of Love: Dji's Valentine's Day Promotion Unveiled
DJI sent DroneXL a sport water bottle too!

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Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Founder of, where he covers all drone-related news, DJI rumors and writes drone reviews, and, for all news related to electric vehicles. He is also a co-host of the PiXL Drone Show on YouTube and other podcast platforms. Haye can be reached at haye @ or @hayekesteloo.

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