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DJI fires video production team in Los Angeles

DJI fires video production team in Los Angeles

Today, we have been informed that DJI has fired the video production team in Los Angeles. We reached out to DJI for an answer and received the following statement.

DJI fires video production team in Los Angeles

2020 has been a bit of a tumultuous year for DJI in terms of personnel changes, and it seems that the world’s largest drone maker isn’t quite done yet.

As part of the ‘Long March’ reforms, DJI fired a large number of people in various locations around the world. A number of key executives, including Romeo Durscher and Cynthia Huang, saw the writing on the wall and decided to leave on their own terms to find new positions elsewhere in the drone industry.

We have been wondering when the so-called ‘Long March’ reforms within DJI would come to an end. Apparently, the drone maker is not quite done yet as we learned today that the entire video production team in Los Angeles has been fired.

We reached out to DJI and received the following response:

“DJI continually reviews our global operations to ensure we operate efficiently and effectively. We thank these affected employees for their dedicated service. DJI will continue to provide our North American customers, dealers and partners with the superior products and services they expect.”

We will stay on top of DJI’s reorganization and report any changes here on DroneXL.

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