2020 has been a turbulent year for DJI. The coronavirus pandemic and the ongoing data security concerns expressed by some U.S. government members have had a significant impact on the Chinese drone maker. Furthermore, DJI’s Long March reforms have increased the Chinese influence over the global organization. This shift in the culture and power structure has frustrated many North American employees, company insiders told DroneXL. Earlier in the year, DJI laid off a significant number of employees throughout its global organization. Others saw the writing on the wall and left the company in pursuit of better opportunities. Today, we can report that two more executives have left DJI North America.
Two more executives have left DJI North America
In recent weeks, we were told that Sonal Baid and Cynthia Huang were about to leave DJI in pursuit of better opportunities elsewhere.
Sonal Baid, a former DJI Product Manager involved in R&D and the SDK programs has left DJI to become a Senior Product Manager at Axon.
Cynthia Huang, DJI’s former Director of Business Development for their Enterprise department, mostly energy, oil, and gas, has left and has now joined Auterion as their Vice President of Enterprise Business Development.
About her experience with DJI, Cynthia says: “My time at DJI has come to a close, what an incredible almost 3 years of amazing learnings, experiences, and of course people.”
While we wish Sonal Baid and Cynthia Huang well in their new endeavors, we can’t help but think that DJI has lost a tremendous amount of experience, knowledge, and business relationships with the people that have left or were told to leave the DJI North America organization in 2020.
Today we are excited to announce the appointment of Cynthia Huang as Auterion’s Vice President of Enterprise Business Development 🎉🎉 Welcome to the team! https://t.co/UqDDmC6Fe2 pic.twitter.com/SvfeMT9gnm
— Auterion (@auterion) December 8, 2020
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