Two more executives have left DJI North America

2020 has been a turbulent year for DJI. The pandemic and the ongoing data security concerns expressed by some members have had a significant impact on the Chinese drone maker. Furthermore, DJI's Long March reforms have increased the Chinese influence over the global organization. This shift in the culture and power structure has frustrated many North American employees, company insiders told DroneXL. Earlier in the year, DJI laid off a significant number of employees throughout its global organization. Others saw the writing on the wall and left the company in pursuit of better opportunities. Today, we can report that two more executives have left DJI North America.

Two more executives have left DJI North America

In recent weeks, we were told that Sonal Baid and Cynthia Huang were about to leave DJI in pursuit of better opportunities elsewhere.

Sonal Baid, a former DJI Product Manager involved in R&D and the SDK programs has left DJI to become a Senior Product Manager at Axon.

Cynthia Huang, DJI's former Director of Business Development for their Enterprise department, mostly energy, oil, and gas, has left and has now joined Auterion as their Vice President of Enterprise Business Development.

About her experience with DJI, Cynthia says: “My time at DJI has come to a close, what an incredible almost 3 years of amazing learnings, experiences, and of course people.”

While we wish Sonal Baid and Cynthia Huang well in their new endeavors, we can't help but think that DJI has lost a tremendous amount of experience, knowledge, and business relationships with the people that have left or were told to leave the DJI North America organization in 2020.

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Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Founder of, where he covers all drone-related news, DJI rumors and writes drone reviews, and, for all news related to electric vehicles. He is also a co-host of the PiXL Drone Show on YouTube and other podcast platforms. Haye can be reached at haye @ or @hayekesteloo.

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One comment

  1. Thank you Cynthia! Your very hard work here and strategical thinking and execution truly helped grow your vertical, which is very tight to mine, public safety. Best of luck to you and Sonal.

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