Two more executives have left DJI North America

2020 has been a turbulent year for DJI. The coronavirus pandemic and the ongoing data security concerns expressed by some U.S. government members have had a significant impact on the Chinese drone maker. Furthermore, DJI’s Long March reforms have increased the Chinese influence over the global organization. This shift in the culture and power structure has frustrated many North American employees, company insiders told DroneXL. Earlier in the year, DJI laid off a significant number of employees throughout its global organization. Others saw the writing on the wall and left the company in pursuit of better opportunities. Today, we can report that two more executives have left DJI North America.

Two more executives have left DJI North America

In recent weeks, we were told that Sonal Baid and Cynthia Huang were about to leave DJI in pursuit of better opportunities elsewhere.

Sonal Baid, a former DJI Product Manager involved in R&D and the SDK programs has left DJI to become a Senior Product Manager at Axon.

Cynthia Huang, DJI’s former Director of Business Development for their Enterprise department, mostly energy, oil, and gas, has left and has now joined Auterion as their Vice President of Enterprise Business Development.

About her experience with DJI, Cynthia says: “My time at DJI has come to a close, what an incredible almost 3 years of amazing learnings, experiences, and of course people.”

While we wish Sonal Baid and Cynthia Huang well in their new endeavors, we can’t help but think that DJI has lost a tremendous amount of experience, knowledge, and business relationships with the people that have left or were told to leave the DJI North America organization in 2020.

The Part 107 and Skydio 2 Giveaway

Stay in touch!

If you’d like to stay up to date with all the latest drone news, scoops, rumors, and reviews follow us on Twitter, Facebook, YouTube, Instagram, or…

Subscribe to our Daily Drone News email.*


 

Submit tips If you have information or tips that you would like to share with us, feel free to submit them hereSupport DroneXL.co: You can support DroneXL.co by using these links when you make your next drone purchase: Adorama, Amazon, B&H, BestBuy, eBay, DJI, Parrot, and Yuneec. We make a small commission when you do so at no additional expense to you. Thank you for helping DroneXL grow! FTC: DroneXL.co uses affiliate links that generate income.


* We do not sell, share, rent out or spam your email, ever. Our email goes out on weekdays around 5:30 p.m.

About the author

Haye Kesteloo

1 comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Thank you Cynthia! Your very hard work here and strategical thinking and execution truly helped grow your vertical, which is very tight to mine, public safety. Best of luck to you and Sonal.