Japanese tech giant, Sony is about to enter the drone market in 2021 with the announcement of the somewhat mysterious Airpeak project. Considering Sony’s expertise and experience in photography, and consumer electronics in general, does this mean that DJI will finally get some real competition?
Sony announces Airpeak drone project for spring 2021 launch
For some time now we have said that the Drone Industry, or more specifically DJI, could use some competition from a big tech company such as Apple or Samsung. GoPro tried to break into the drone market with the GoPro Karma back in 2016, which quite literally came crashing back down to earth. Today, we learn that Sony, the Japanese tech giant that upset the full-frame mirrorless camera market is about to enter the consumer drone space. Yes, this could be very exciting news indeed.
In a press release, Sony announced that it has started a “new project for drones in the field of AI robotics,” called Airpeak. The company goes on to say:
“The recent proliferation of drones has contributed greatly to the delivery of previously unseen images, as well as to workflow efficiency and energy savings in the industrial sector. Sony has assigned the “Airpeak” brand to reflect its aspiration to contribute to the further evolvement and the creation of the unprecedented value through its imaging and sensing technology as well as 3R technologies (Reality, Real-time and Remote) in the drone area.”
This is all a bit cryptic perhaps, but it seems that Sony is aiming for video creators and to enable drones to fly in areas that are challenging as the company explains:
“Airpeak will support the creativity of video creators to the fullest extent possible, aiming to contribute to the further development of the entertainment industry as well as to improved efficiency and savings in various industries. Airpeak will also promote this project to enable drone-use with the highest level of safety and reliability in the environments where this has been difficult in the past.”
Sony’s Airpeak project is expected to go live in the spring of 2021, and the company is actively looking for professional partners to collaborate with.
All in all, the press release doesn’t tell a whole lot about what we can expect. However, considering, Sony’s expertise and experience in consumer electronics, it is very exciting to see the company entering the drone market.
Let us know what you think about Sony entering the drone market with its Airpeak project in the comments below. We are curious to hear your thoughts.
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