DJI launches DJI Automotive: ‘Safe and Effortless Travel for Everyone’

Earlier this week, we first heard of DJI Automotive, officially at least, with the announcement of DJI's presence during the Shanghai Auto Show. Now we learn that DJI has launched a dedicated website to support this new and exciting part of their business. DJI Automotive is focused on bringing autonomous driving to car manufacturers around the world in an effort to provide “Safe and Effortless Travel for Everyone.”

DJI officially launches DJI Automotive

Clearly, DJI's ambitions extend beyond drones, gimbals, and cameras. Earlier this week, we first learned that DJI would be present at the Shanghai Auto Show with a new brand, DJI Automotive.

Just now we learned that the world's largest drone maker launched a dedicated website to promote DJI Automotive. The company aims to use its extensive experience, knowledge, and technology to provide “Safe and Effortless Travel for Everyone.”

DJI Automotive will offer three different ‘Advanced Autonomous Driving Solutions:'

• DJI Driving D130 Series
• DJI Driving D80 Series
• DJI Parking

As the titles suggest, the packages are aimed at different driving scenarios; for speeds of up to 130 kph, 80 kph, and for low-speed maneuvering and parking. In all three solutions City Assist, a suite of functions for urban areas and other unstructured road conditions will be included.

DJI's LIVOX LiDAR solutions

For higher-speed driving situations, the hardware for the vehicles will include DJI's LIVOX LiDAR systems. Obviously, DJI Automotive will benefit from the experience, knowledge, and technology that the drone maker developed for their drones over the last several years. On their website, DJI Automotive says it will not only use Intelligent Collision Avoidance but even Geo-Fencing.

About the DJI Driving D130 and D130+ Series, DJI Automotive says:

The D130 Series covers a speed range from 0-130 kph, making it suitable for both city expressways and highways. The Systems include Geo-Fencing, Driver Monitoring System, Sensor Self-Calibration, and OTA Update. Several autonomous driving functions include Advanced Lane-Keeping, Advanced Cruise Control, Short Cut-In Handling, Stop-and-Go for Traffic Jam, Driver-Triggered Lane Changing, Advanced Overtaking Assistance, Intelligent Collision Avoidance, Ramp-to-Ramp Navigation (including autonomous ramp entering and exiting), and Override. For driving in urban areas and other unstructured scenarios, DJI Automotive also provides users with City Assist. This suite offers Cruise Control, Automatic Emergency Brake, Lane-Keeping Assistance, Blind Spot Warning, Pre-Collision Warning, and Intersection Assistance. D130+ enhances hands-free driving by further improving safety design.

DJI's interest in the automotive market started in 2016. Recently, things have picked up speed and now it seems that we may see DJI Automotive technology in cars made by Volkswagen as soon as 2021.

Feng Sihan CEO of Volkswagen Group China said:

As we all know, DJI has advanced technology in the field of visual information processing, so we are also cooperating with it to develop autonomous driving technology and semi-autonomous driving technology based on various road scenes. We hope that this technology can be equipped in the near future. On production models.

The automotive market, at least for now, is substantially larger than the drone market, so it will be interesting to learn more about DJI Automotive and what this means for DJI overall.

As we dive deeper in DJI Automotive, we will keep you up to date with the latest News and developments. Let us know what you think about DJI and its plans for autonomous driving in the comments below.

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