Update: The official Hasselblad website features the same photo with a slightly different announcement pointing to a release at 3 p.m. CEST, which is 9 a.m. EST. The slogan used in that photo says: “Inspiration in every detail.”
DJI acquired a stake in Swedish camera maker Hasselblad a few years ago. DJI most prominently used the name Hasselblad when they first introduced the DJI Mavic 2 Pro, which used a Hasselblad color science to create stunning vibrant aerial photos.
The Hasselblad ‘H' logo also appears on the dual camera of the DJI Mavic 3 drone.
Throughout the last few years, we have seen various hints surface that DJI was working on a Hasselblad camera, and today we finally learn when we'll see the final product.
DJI Hasselblad camera announcement
According to the announcement, a new DJI Hasselblad camera will be released on September 7th at 9 p.m., which will likely be 9 a.m. eastern time here in the US.
Using a translation app, the text in the photo appears to say something along the lines of:
“Billionaire is like thousands, and the light and shadow are natural.”
We don't expect this to be a 100% accurate translation, but it is the best we could do with an app. The sentence likely points to the high resolution achieved with a medium-format camera such as this DJI Hasselblad and the natural appearance of the highlights and shadows in the photos.
In general, cameras with medium format sensors capture photos at much higher resolutions, with more accurate color profiles and a greater dynamic range. When combined with high-quality lenses, medium format cameras can take very detailed landscape photos and very sharp portraits with beautiful drop-off between the in-focus and out-of-focus areas.
As you probably have guessed, medium-format cameras and lenses are very expensive, heavy, and sometimes slow and cumbersome in their use.
It will be very interesting to see how the DJI Hasselblad camera will be priced and how it performs. And, for all the drone enthusiasts here, whether this camera will be made compatible with any of the larger DJI drones.
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