Hasselblad · DJI Store
DJI's First Japan Concept Store Opens With Gear the US Never Got
DJI and Hasselblad open a two-floor concept store in Tokyo's Omotesando on October 31, with a flight cage and Mavic 4 Pro and Osmo Pocket 4P posters.
Hasselblad
News, deep dives, and analysis — every Hasselblad story, newest first.
59
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5
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6
Reporters on beat
Oct 30
Last updated
Hasselblad is the Swedish camera name on DJI’s flagship drones, and the partnership is closer than a badge: DJI holds a controlling stake, which is why the camera work is integrated rather than licensed.
What it contributes is colour science and calibration rather than a different sensor — a claim that sounds like marketing until you compare footage from a Hasselblad-branded Mavic against DJI’s non-branded cameras. The difference lives in skin tones and gradation, not in a specification you can quote.
Where you meet it is the flagship line. The Mavic 4 Pro carries it, and our nine-month long-term review is the most honest account we have of what that camera is like to live with. The Mavic 3 generation carries it too, in an airframe that has since gone to work everywhere from glacier mapping to live-fire exercises in Latvia.
The branding has never extended across DJI’s whole range, and that is part of what separates the flagship tier from the Air and Mini lines. Every Hasselblad story lands in the feed below.
Key facts
- What it is
- The Swedish camera maker DJI owns a controlling stake in, and whose branding appears on DJI's flagship camera drones
- Where you see it
- Primarily the Mavic flagship line, including the Mavic 3 and Mavic 4 Pro
- What it changes
- Colour science and the calibration behind it, more than the raw sensor specification
Start here
Last updated October 30, 2026 — the feed below updates with every new story.
DJI
DJI Mavic 4 Pro Creator Combo Falls to $3,500 on Amazon, $100 Above Its June Low
The DJI Mavic 4 Pro Creator Combo is selling for $3,500 on Amazon, a $499 cut from list. Deal sites call it a record low. DroneXL's archive says the same combo hit $3,400 in June. And the FCC's pending LiDAR proposal reaches this drone, which matters more than the last $100.
Amazon
DJI Mavic 4 Pro Creator Combo Drops $600 on Amazon
The DJI Mavic 4 Pro Creator Combo is on sale on Amazon right now for $3,400. That’s down from its standard $3,999 retail price, a 15 percent discount that puts $600 back in your pocket. The sale covers the full Creator Combo with the RC Pro 2 controller, not the base kit. If you have…
DJI
Army Flies DJI Mavic 3 During Live-Fire Exercise in Latvia
U.S. Army soldiers assigned to 1st Battalion, 12th Cavalry Regiment flew DJI Mavic 3 drones for reconnaissance during a live-fire exercise in Selija, Latvia on April 29, 2026 as reported by DVIDS Hub. The training integrated both offensive drone operations and counter-drone jamming in the same exercise, running the full offense-defense loop that defines modern…
DJI
DJI Pocket 4 Pro Photos Leak From China Influencer Meetup
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Oppo Confirms Gimbal Camera to Rival DJI Osmo Pocket 4
Oppo just joined the growing list of companies circling DJI’s Osmo Pocket territory. During the Q&A session at the Find X9 Ultra launch, Oppo’s Product Manager for the Find Series, Schofield Lu, confirmed that the company is exploring its own handheld gimbal camera, according to Digital Camera World. There’s no design, no specs, and no…
DJI
3D Printed Kit Turns DJI Osmo Nano Into Mini Hasselblad
The DJI Osmo Nano is one of those cameras that feels like it escaped from the future, tiny body, clever modular design, and just enough DJI magic to make you trust it with moments that matter. But someone looked at this modern little cube and thought, what if it behaved like a vintage medium format…
Amazon
DJI Mavic 4 Pro Hits Amazon With Up To 19% Discounts: Your Complete Buying Guide
DJI Mavic 4 Pro now available on Amazon with Prime shipping and up to 19% off. Three packages from $2,199. Stock limited after FCC Covered List expansion.
Frequently asked questions
What does Hasselblad actually contribute to a DJI drone?
Colour science and calibration rather than a different sensor. That sounds like marketing until you compare footage from a Hasselblad-branded Mavic against a non-branded DJI camera — the difference shows in skin tones and gradation, not in a spec sheet number.
Which DJI drones have Hasselblad cameras?
The flagship Mavic line carries the branding, including the Mavic 3 and Mavic 4 Pro. It has never extended across the whole range, which is part of what separates the flagship tier.
Does DJI own Hasselblad?
DJI holds a controlling stake, which is why the partnership is closer than a typical licensing arrangement and why the camera work is integrated rather than badged on.
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