DJI Drone Light Show Illuminates World Food Day Message

In an awe-inspiring display, DJI, the global leader in civilian drones, marked the 43rd FAO World Food Day with a vibrant drone light show. Themed “Water is life, water is food. Leave no one behind”, the event aimed to shed light on the pressing issue of water conservation amidst challenges like rapid urbanization, climate change, and human misuse of resources.

Unveiling the “Firefly” Message

The sky lit up with 1,000 drones, taking the shape of fireflies during the inaugural “Firefly” show. These drones transformed into water droplets, gently descending onto a lake and creating a ripple effect. A captivating sight ensued as the image of a life goddess, accompanied by a drone, sowed seeds, reviving the earth. This presented a peaceful picture of nature and humanity coexisting.

Sheikh Ahaduzzaman, the acting FAO Representative in , voiced his appreciation, “Protecting water resources and safeguarding food security requires the joint efforts of the whole society. I appreciate the efforts of all the participants in the World Food Day Pro Bono Lighting Campaign in China. You have made more people aware of the World Food Day, made everyone better understand the importance of food security, and made positive contributions to achieving the Sustainable Development Goals,”

DJI's Commitment to Global Conservation

Christina Zhang, Senior Corporate Strategy Director of DJI, expressed the company's pride in being part of this global initiative, stating, “DJI's agricultural drone solutions are making significant strides in improving sustainable food production and safeguarding water resources. We aim to raise awareness about water resource conservation and demonstrate how the world can benefit from scientific and technological advancements.”

Since 2012, DJI's contributions to sustainable agriculture have been remarkable. Their agricultural ventures span over 100 , touching the lives of countless farmers. As of early October 2023, DJI's global agricultural operations covered an impressive 988 million acres. Their precise methods in fertilization and spraying have saved a whopping 174 million tons of water.

This staggering figure is akin to the annual water consumption of 300 million individuals. Furthermore, DJI's eco-friendly battery-operated drones have reduced carbon emissions by 20.58 million tons – the same as planting over a billion trees.

Towards a Greener Future

With 72% of the world's freshwater used in agriculture, the collaboration between the United Nations and DJI to find environmentally friendly agricultural solutions is timely. DJI stands at the forefront of technological innovations, championing sustainable agriculture for a more prosperous and greener future for all.

The DJI isn't just a spectacle; it's a powerful message and a call to action. As global challenges mount, such partnerships and innovations remind us of the beauty and potential of combining technology, art, and activism.


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Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Founder of DroneXL.co, where he covers all drone-related news, DJI rumors and writes drone reviews, and EVXL.co, for all news related to electric vehicles. He is also a co-host of the PiXL Drone Show on YouTube and other podcast platforms. Haye can be reached at haye @ dronexl.co or @hayekesteloo.

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