In a recent video, Ken Dono, better known as Original Dobo, addressed the growing concerns surrounding Autel Robotics, despite their strong start at CES 2023 with the award-winning Evo Max 4T. Ken, a long-time supporter of Autel, outlined three red flags that have emerged in 2023, signaling potential issues for the company.
Ken explains the three problems Autel is facing
Autel's customer support or lack thereof
First, Ken discussed the departure of Ken Booth, head of customer support at Autel, who cited differences with upper management and unfulfilled promises. Booth's exit highlights the company's struggle to meet customer expectations due to unfulfilled software updates and broken promises.
I'm sorry to announce that as of March 15, I will no longer be a contact for Autel Robotics. I've tried very hard to be the interface between the customer and Autel Robotics. Unfortunately, that has failed on many levels. I would like to thank all the customers that came on over and or stayed with Autel Robotics because of my role. You guys were the main reasons why I have tried to stay as long as I could. Unfortunately, I have become useless and unable to help. I also can't stand quietly by while I see promises being broke and customers request being denied, only to be put into the newer product(s). I could get into the weeds, but I have decided I'm going to take the high road and bow out gracefully! Only real reason for this notice is to let everyone know I'm not ignoring you but will no longer have any capacity to help when it comes to Autel Robotics.Ken Booth, formerly with Autel Robotics
Autel's failure to launch
Secondly, Ken addressed the delayed launch of the Evo Max 4T, which debuted at CES in January but has yet to be shipped. Competing with products like the Mavic 3T and M30, Autel's inability to get the Evo Max 4T into customers' hands is a worrying sign of continued launch delays that have plagued the company since its inception.
Lastly, Ken criticized Autel's approach to product development, accusing the company of nickel-and-diming customers by using the same airframe for multiple iterations of the Evo 2 without significantly improving its features. This approach has resulted in compatibility issues and difficulty justifying the purchase of new Autel products.
Ken concluded by urging Autel Robotics to improve communication, treat their personnel better, and focus on delivering quality products in a timely manner. If the company fails to address these concerns, they risk losing ground in the competitive drone market.
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