Today, we have been informed that DJI has fired the video production team in Los Angeles. We reached out to DJI for an answer and received the following statement.
Last year, when CES was still an in-person event in Las Vegas, DJI had a sizeable booth with all their products on display and all the important DJI North America employees, some of whom are no longer with the company, were there as well. This year, during CES 2021 however, DJI is notably absent. What is going on here?
Update: response from DJI employee.
Hat tip: Thanks to Mr. D for pointing this out.
With DJI added to the ‘Entity List’ by the U.S. Department of Commerce, American companies can no longer export both software and hardware technology to DJI without a special government permit. So the question is which DJI products rely on technology from U.S.-based companies, and how will this impact DJI’s ability to bring products to the United States?
An interesting article was posted on The Hill yesterday that points out that domestic drones (Blue sUAS) can be hacked, and foreign drones, such as the ones from DJI, can be secure.
2020 has been a turbulent year for DJI. The coronavirus pandemic and the ongoing data security concerns expressed by some U.S. government members have had a significant impact on the Chinese drone maker. Furthermore, DJI’s Long March reforms have increased the Chinese influence over the global organization. This shift in the culture and power structure has frustrated many North American employees, company insiders told DroneXL. Earlier in the year, DJI laid off a significant number of employees throughout its global organization. Others saw the writing on the wall and left the company in pursuit of better opportunities. Today, we can report that two more executives have left DJI North America.
DJI started counting and tracking the number of people whose lives have been saved with the help of drones some time ago. As of October 11th, DJI concludes that at least 500 people have been rescued by drones worldwide. This new milestone underscores the importance of drones to our societies and showcases why every team of first responders should have a thermal drone at their disposal. Cost of a basic thermal drone: $3,500. 500 lives saved by drones: Priceless!
Flying drones is the safest form of aviation there is, claims DJI, based on an analysis of public data on flight hours and reported incidents. In the past year alone, millions of flying hours were made with recreational drones, resulting in zero deaths. DJI, therefore, believes that the regulations should not be made much stricter.
Dronemaker DJI says it is investigating whether it is possible to provide drones with a Cx CE label retroactively. Such a label will be mandatory in Europe after January 1, 2023, to fly in Open subcategories A1 and A2. As part of the procedure, customers would have to take their drone to a DJI service center to either have their drone upgraded or a self-performed upgrade checked.
DJI officially announces the agricultural drone, the Agras T20, while at the same time introducing its new flagship, the Agras T30, and smaller T10 in China, during the DJI Dajing conference in Shenzhen.
Now that almost all the specifications of the yet-to-be-released DJI Mini 2 are known, it seemed to make sense to compare this latest DJI drone to the previous models. Here’s the DJI Mini 2 compared to the DJI Mavic Mini, Mavic Air 2, Mavic Air, Mavic 2 Pro and Zoom, and the DJI Phantom 4 Pro V2.0.
Hat tip to P. Morrell!
Updated with new DNG/RAW info and 4K at 100Mbps!