A drone light show with no less than 1,500 drones above the Shanghai skyline in China recently ended in a very special way. The luminous aircraft together formed a gigantic scannable QR code. Anyone who scanned the code with their phone was directed to the download link for a new game. But not everyone is happy with the flying billboard.
Drones form scannable QR code over Shanghai skyline
The drone show over the banks of the Bund was an initiative of the video streaming service Bilibili. The show marked the Chinese release of the Japanese role-playing game Princess Connect! Re: Dive. During the show, the drones first formed a series of characters from the game. Then the drones formed a giant QR code.
The use of QR codes has grown significantly in China recently. They are used, among other things, to facilitate micropayments. In connection with the corona pandemic, the Chinese must also have a scannable QR code on their phone before they are allowed to enter anywhere. Giant QR codes are also regularly printed on billboards attached to buildings.
However, not everyone is happy with Bilibili’s advertising stunt. Some people compare the luminescent QR code to the holographic ads from the science fiction movie Blade Runner 2049. They are so large and ubiquitous that they cannot be ignored, constantly urging people to buy things.
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