DJI Showcases Groundbreaking Imaging Tech at IFA 2023

DJI, renowned as the global frontrunner in civilian drone and innovative camera technology, marks its high-anticipated return to IFA 2023, Berlin, for the first time since 2019. From September 1-5, the tech giant aims to provide attendees with an up-close and personal journey into the realm of its unparalleled imaging solutions.

After a hiatus, the brand's reappearance at 's premier consumer electronics show signifies its commitment to offering first-in-class technology.

Christina Zhang, Senior Director of Corporate Strategy at DJI, announced, “We are excited to return to Europe's largest consumer electronics show, IFA. Our goal is to share our full consumer, professional and enterprise product portfolio…to transform their lives and turn their imagination into reality”.

Empowering the Modern Creator

The DJI booth promises a plethora of innovations for tech enthusiasts. Notably, attendees can get hands-on with the newly unveiled dual-camera and Osmo Action 4, tailored for those with a penchant for adventure, both above and below water.

Alongside these are the Mini 3 Pro drone, a lightweight entry-level device, the Mavic 3 Pro (Cine) – the first drone of its kind featuring three optical cameras – and the pioneering 4-axis cinema camera, the Ronin 4D.

In a bid to offer an immersive user experience, DJI has carved out a unique 135m3 space, specifically for enthusiasts to engage with the and DJI Goggles 2. Here, users can navigate an intricate obstacle course, encapsulating the Avata's exceptional agility and user-friendly controls, ensuring an ultimate flight escapade.

For those looking to unlock their filming potential, DJI has set the stage with a real-world scenario, facilitated by actors. This initiative enables visitors to capture optimal footage and ignite their creative prowess using DJI's extensive professional product range.

A Glimpse into DJI's Enterprise Solutions

DJI is not just about leisure and creativity. It's a brand that resonates with public safety officers, conservationists, and infrastructure inspectors globally. IFA 2023 attendees will get an insight into how DJI's cutting-edge enterprise solutions, including the DJI Matrice 350 RTK and the Enterprise Series, bolster their operations, ensuring tasks are executed efficiently and safely.

Workshops: A Confluence of Learning and Creativity

To further foster the filmmaking spirit, DJI has scheduled a series of workshops, steered by industry experts and DJI's in-house product connoisseurs. Open to all IFA attendees, these sessions are designed to nurture the craft of filmmaking and underline the simplicity behind creating stellar content.

For those marking their calendars for IFA, remember to make your way to Hall 22B, Messe Berlin, between September 1-5, 2023, where DJI awaits with its game-changing innovations.

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Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is the Editor in Chief and Founder of, where he covers all drone-related news, DJI rumors and writes drone reviews, and, for all news related to electric vehicles. He is also a co-host of the PiXL Drone Show on YouTube and other podcast platforms. Haye can be reached at haye @ or @hayekesteloo.

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