A new DJI drone has been sighted at a Best Buy store, as reported by a Reddit user. The DJI Neo, a compact and lightweight drone, was seen on display, offering a glimpse into DJI’s latest consumer-grade offering.

Key Features and Specifications

The DJI Neo boasts several impressive features:

  • Weighs only 135 grams, making it highly portable
  • 4K ultra-stabilized video capabilities
  • AI subject tracking and QuickShots for enhanced videography
  • Palm takeoff and landing for ease of use
  • Multiple control options for flexibility
  • Full-coverage propeller guards for safety

What’s in the Box

The DJI Neo Fly More Combo includes:

  • The Neo aircraft
  • Propeller guards and spare propellers
  • Three flight batteries
  • A remote controller
  • A charging hub
  • Necessary cables and tools

Pricing and Availability

The DJI Neo is priced at $469.99 CAD (approximately $348 USD), positioning it as a competitive option in the consumer drone market. While spotted at a Best Buy in Canada, wider availability details are yet to be confirmed.

Potential Market Impact

The DJI Neo appears to target the growing market for lightweight, easy-to-use drones with advanced features. Its palm takeoff and landing capability, along with AI tracking, suggest DJI is focusing on user-friendly operations for both newcomers and experienced pilots.

DJI Neo retail box on display listing weight, tracking features and box contents.

DroneXL’s Take

The emergence of the DJI Neo aligns with the trend of increasingly compact yet capable drones. As we’ve seen with DJI’s Mini series, there’s a growing demand for drones that balance portability with advanced features. The Neo’s AI capabilities and ultra-stabilized 4K video suggest DJI is pushing the boundaries of what’s possible in a sub-150-gram drone.

This development could potentially shake up the lightweight drone market, offering consumers more choices and potentially driving innovation among competitors. As always, we’ll be keeping a close eye on how this new offering performs once it hits the market more broadly.

What are your thoughts on the DJI Neo? Does it seem like a drone you’d be interested in trying? Share your opinions in the comments section below.

Photos courtesy of Reddit / djpetrino