DJI Enterprise Teases New Matrice 4 E/T Launch for January 8

DJI Enterprise is poised to unveil its next-generation commercial drone platform, with strong indicators pointing to the new Matrice 4 Enterprise/Thermal series. The company’s social media announcement, featuring the tagline “The Age of Intelligent Flight,” teased the launch for January 8, 2025 at 8 AM EST.

Advanced Imaging System Revealed

The teaser image showcases what industry experts recognize as an advanced multi-sensor camera system, matching recently leaked photos of the purported Matrice 4 E/T. The new payload appears to incorporate a sophisticated quad-sensor array, suggesting significant improvements in thermal and optical imaging capabilities compared to previous enterprise models.

Strategic Positioning

Breaking from traditional naming conventions, DJI has opted to designate this as the Matrice 4 rather than Matrice 3, despite its apparent heritage from the current DJI Mavic 3 platform. This strategic decision could indicate a substantial leap in capabilities warranting the skip in numbering sequence.

The dual-variant approach continues with Enterprise and Thermal editions, maintaining DJI’s established pattern of serving different commercial use cases. This launch timing is particularly notable as it precedes the anticipated DJI Mavic 4 Pro release, expected approximately one month later.

While the complete specifications remain under wraps, the enhanced camera system visible in both the official teaser and leaked images suggests DJI is positioning this platform to address evolving demands in commercial drone operations, particularly in fields requiring advanced sensing and intelligent flight capabilities.