Tekron Admits To DJI Drone Price Fixing in Australia

Australia’s competition watchdog just swatted a drone distributor out of the sky.

(just like a famous australian Kangaroo punched this drone out of the sky)

Drone TK Australia Pty Ltd, trading as Tekron, has admitted to engaging in resale price maintenance after directing resellers not to advertise or sell DJI drones below specified prices, as Mirage News reports.

The action was taken by the Australian Competition and Consumer Commission, better known as the ACCC.

If you sell drones in Australia, this is not a small ripple. It is a flashing beacon.

What Tekron Did

Between April 2024 and at least June 2025, Tekron included terms in reseller agreements requiring DJI drone products to be sold at prices set by Tekron, or agreed between Tekron and the reseller.

It also communicated what it described as minimum recommended retail prices, telling resellers they could not advertise or sell below those levels. In one case, a reseller was told it could privately discount certain DJI drones in customer deals, but could not publicly advertise those lower prices.

Under Australian law, that crosses a very clear line.

Resale price maintenance is strictly prohibited. Suppliers cannot stop resellers from advertising or selling below a minimum price. Recommended retail prices are allowed, but only as suggestions. The moment they become pressure, threat, or condition of supply, regulators step in.

ACCC Commissioner Luke Woodward made it clear: enforcement exists to protect consumers from inflated prices caused by restricted competition.

The Legal Consequences

The ACCC accepted a court enforceable undertaking from Tekron under the Competition and Consumer Act.

Tekron has admitted the breach and must:

• Update its contracts and marketing materials
• Remove language that could lead to resale price maintenance
• Issue corrective notices to resellers confirming they are free to set their own prices
• Implement and maintain a compliance program for three years

The undertaking is publicly available through the ACCC.

This follows a similar case in December 2025 involving industrial drone supplier EE Group, which also admitted to resale price maintenance involving DJI products.

Two cases in months. That is not coincidence. That is enforcement priority.

Why This Matters For DJI Dealers

Tekron is an Australian distributor of agricultural drones and accessories supplied by iFlight Technology Co Ltd, the company behind DJI products.

Importantly, Tekron does not sell directly to consumers. It supplies independent resellers who then sell to end users.

When distributors attempt to control advertised pricing downstream, it can artificially hold prices higher across the market. In a competitive drone ecosystem, that affects farmers, commercial operators, and small businesses watching every dollar.

The ACCC also reminded businesses that resale price maintenance can only proceed legally if notified or authorized, and only if the public benefit outweighs the competitive harm.

In other words, you cannot quietly “manage” dealer pricing behind the scenes.

DroneXL’s Take

This is the second DJI related resale price case in Australia in a short period. That should wake up every distributor and reseller reading this.

If you are a distributor, recommended retail price must remain exactly what the word says: recommended. Not enforced. Not implied. Not whispered with a raised eyebrow.

If you are a reseller, this is your reminder that you control your pricing.

Competition keeps markets healthy. When pricing becomes scripted, innovation stalls and customers pay the bill.

The ACCC just made it clear that in Australia’s drone market, price floors built by suppliers will not stay airborne for long.

Photo credit: Tekron, ACCC.