I’ve watched DJI enter new product categories for years. The strategy is always the same: price below market expectations and let volume absorb the margin. The leaked pricing for the DJI Avata 360, set to officially launch on March 26, is that playbook taken to an extreme. A drone-only price of €459 (roughly $496 at current exchange rates) puts it at about 31% of the cost of the Insta360 Antigravity A1 ($1,599), currently the only true 360° FPV drone on the market. None of this is official yet. A European retailer leak first published by Jasper Ellens on DroneXL on March 11 and Weibo supply-chain contacts both point in the same direction, and DJI’s historical pricing patterns reinforce it.
- The Development: Leaked pricing from a European retailer (first reported by Jasper Ellens / DroneXL on March 11) and Chinese supply-chain sources on Weibo place the Avata 360 drone-only at €459 in Europe and ¥2,988 (~$426) in China, with EU shipping expected around April 9.
- The “So What?”: At these prices, the Avata 360 makes the Antigravity A1 look like a luxury item. The €939 Fly More Combo with RC 2 costs less than the A1 drone alone.
- The US Situation: No official US pricing exists yet. Based on DJI’s historical 15–40% markup over Chinese prices, the base model likely lands around $489–$528 and the Fly More Combo near $999. Official figures will be confirmed at the March 26 launch.
- The Source: European retail leak first reported by Jasper Ellens on DroneXL; China pricing via Weibo leaks reported January 2; specs via leakers Igor Bogdanov and Jasper Ellens.
DJI Avata 360 Leaked Pricing: Full Breakdown
The DJI Avata 360 leaked pricing covers six SKUs across Europe and China, with a drone-only entry point of €459 in Europe and ¥2,988 (~$426) in China, plus combo configurations reaching up to €1,159 for the top-tier Premium Combo with Goggles N3 and RC 2 — all well below what the Insta360 Antigravity A1 charges for a single unit.
Here is the full picture from the European retailer leak and the Weibo supply-chain sources:
Europe (Leaked — Not Official)
China (Weibo Leak — Not Official)
United States (Estimated — No Official Pricing Yet)
US estimates apply DJI’s historical 15–40% markup to China pricing, a method that has proven accurate within a narrow band on recent launches. The wide range in the table reflects that uncertainty — these are informed estimates, not confirmed figures. Official US prices will be confirmed at the March 26 launch event.
DJI Avata 360 vs. Insta360 Antigravity A1: The Price Gap Is Enormous
The Insta360 Antigravity A1 launched at $1,599 and has held that price as the only 360° FPV drone on the market. The Avata 360’s estimated US entry price of around $496 (converting €459 at current rates) puts it at roughly 31% of the A1’s cost — and the top-tier Premium Combo at €1,159 (~$1,252) still comes in below the A1’s standalone price, while including Goggles N3 and an RC 2 controller.
The math here goes beyond competitive pricing. DJI is positioning the Avata 360 to make the A1 look overpriced before a single review unit ships. DroneXL published Jake Sloan’s review of the Antigravity A1 in December 2025 and he found it genuinely capable — but at $1,599, it was always a product buying time. The Avata 360 is the clock running out.
Insta360 ran a 15% promotional sale in January, which we covered at the time. A discount that size, ahead of a known competitor launch, reads less like a standard promotion and more like preparation for a price war nobody wanted.
DJI Avata 360 Specs: What the Leaks Confirm
DJI rumors specialist, Jasper Ellens confirms the DJI Avata 360 carries dual 1/1.1-inch CMOS sensors for 8K 360° spherical video output, a tiltable camera module that switches between 360° and standard FPV mode, and O4 transmission with 20km range — all inside a body slightly larger but slimmer than the Avata 2.
- Sensors: Dual 1/1.1-inch CMOS (64MP each — leaked, not yet officially confirmed)
- Aperture: f/1.9 (leaked)
- Field of View: 200° per lens (leaked)
- Video: 8K 360° spherical
- Camera Module: Tiltable, switches between 360° and FPV mode; single-axis mechanical gimbal (-60° to +60°)
- Stabilization: 360° digital
- Flight Time: ~25 minutes (estimated from battery capacity; not yet officially confirmed)
- Transmission: O4, 20km range
- Lenses: Replaceable, €21 each — first time on any DJI FPV drone
- Lens Protection: Camera rotates during takeoff and landing to avoid ground contact
- Compatible Hardware: DJI Goggles N3, RC 2, RC Motion 3
The replaceable lenses deserve a closer look. One of the biggest practical complaints about the DJI Osmo 360 was the vulnerability of its fixed lenses — one hard landing and you’re looking at a repair or replacement. At €21 per lens (confirmed in Jasper Ellens’ March 11 price list breakdown), DJI has directly addressed that pain point. Early FCC filing analysis also noted that the camera physically rotates during takeoff and landing to shield the glass from ground contact. That’s a real engineering decision, not a checkbox feature.
The battery tells a similar story. At €79, it costs less than the Avata 2’s €100 battery — and holds more charge, at 38.6Wh versus the Avata 2’s 31.8Wh. That combination rarely happens in consumer electronics. DJI is either absorbing margin deliberately or has driven manufacturing costs down significantly. Jasper Ellens first flagged both the pricing and the battery comparison in his early March 6 leak analysis.
DJI Avata 360 US Availability: The FCC Situation Explained
The Avata 360 secured FCC equipment authorization on November 19, 2025 (FCC ID: SS3-DVN3NT), 34 days before the NDAA’s December 23 statutory deadline. DJI was added to the FCC Covered List on December 22, one day ahead of that statutory deadline, as we explained in detail in our FCC approval analysis.
That timing makes the Avata 360 one of the last new DJI drones that cleared the FCC before the Covered List designation took effect. For American pilots, that matters more than specs or price. As we reported in our confirmation of the March 26 launch date, DJI filed a lawsuit against the FCC on February 20, 2026 in the Ninth Circuit (Case 26-1029), but that case will not resolve before launch. The Avata 360 is expected to ship through US retail channels. Wait for authorized retailers — gray market preorders at inflated prices are not worth the risk.
We first flagged the US viability question in November 2025, when the FCC clearance confirmed the Avata 360’s position ahead of the ban deadline.
DroneXL’s Take
I’ve been tracking DJI pricing strategy since the original Avata launched, and this is the most aggressive market-entry play I’ve seen them run in the consumer FPV space. The €459 drone-only price isn’t just low. It’s a statement about where DJI thinks the 360° FPV market belongs — and who it belongs to.
DJI has looked at the Antigravity A1’s $1,599 price tag and decided to demolish it, not match it. The details confirm the intent. A battery that costs less and holds more charge than the previous generation. A lens replacement system at €21 per unit that solves a real-world problem the Osmo 360 never could. A top-tier combo that includes goggles and a controller and still lands below the A1’s standalone price.
None of that is accidental.
This follows the same pattern DJI used when it entered the sub-250g market with the Mini series. Price below what the market expects, absorb the early margin hit, and let the ecosystem lock-in do the rest. The Avata 360 slots directly into DJI’s existing RC 2, Goggles N3, and Motion 3 ecosystem — anyone who already owns that hardware gets a shorter upgrade path and a lower effective cost. The Antigravity A1 doesn’t have that ecosystem depth. It’s a standalone product at a standalone price. That’s a hard position to defend against a company that’s been building the surrounding hardware for years.
My prediction: by the end of Q2 2026, Insta360 cuts the Antigravity A1 to $999 or announces a successor. The €459 drone-only price makes the current $1,599 positioning untenable once the Avata 360 is on shelves and review units are in the wild. The January sale Insta360 ran already telegraphed that they saw this coming.
One honest caveat: the Avata 360 weighs close to 400 grams, which means registration, airspace restrictions, and no casual flying near crowds. Content creators will find it compelling. Casual users should look at the DJI Neo 2 first. But for anyone serious about 360° immersive FPV footage, there is no comparison at this price point — even before a single official image drops from DJI itself.
March 26. Mark it.
Editorial Note: AI tools were used to assist with research and archive retrieval for this article. All reporting, analysis, and editorial perspectives are by Haye Kesteloo.
