DJI’s market share in the United States has declined by 7% since 2018 in favor of competitors Autel Robotics and Skydio. That reports the American insurance company SkyWatch, based on a recent survey among customers. In 2018, 94% of commercial drone pilots insured with SkyWatch still used DJI devices. By mid-2021, that percentage has fallen to 87%.
DJI loses market share in US to Autel and Skydio, says Skywatch
Autel and Skydio in the elevator
According to SkyWatch figures, Autel Robotics and Skydio in particular have benefited from the declining popularity of DJI drones. The market share of Autel Robotics, known for the EVO I and EVO II series of drones, saw its market share grow from 1% in 2018 to 5% in 2021. Skydio drones are now used by 1.5% of SkyWatch customers.
Higher price tag
Another remarkable outcome of the research is that the insured equipment has an increasing price tag. Currently, the average value of an insured drone is just over $2,900, an increase of 22% compared to 2018. At that time, an average drone was insured for just under $2,300.
According to SkyWatch marketing director Ilan Yusim, this is because customers want more and more features in their drones: “As market share diversifies, more companies are fighting for their place year after year with newer, feature-packed drones. With newer drones, companies are willing to spend more on their drones for more advanced features and technology, hence the rising prices.”
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