Wing Successfully Delivered Super Bowl Snacks by Drone in North Texas

Wing, Alphabet’s drone delivery subsidiary, successfully executed a special Super Bowl LIX delivery service in North Texas, bringing game day snacks directly to residents’ homes through a partnership with PepsiCo. The service operated in select residential areas of Frisco, approximately 30 miles north of Dallas, expanding Wing’s already substantial presence in the Dallas-Fort Worth metroplex.

During Super Bowl weekend, the Palo Alto-based company delivered a curated selection of game day essentials, including Doritos, Tostitos dips, and Pepsi Zero Sugar. Residents within the delivery zone placed orders through Wing’s dedicated app, which provided real-time tracking of their deliveries, according to Chron.

Wing’s Director of Communications and Marketing Nicole Schone had emphasized the strategic importance of this initiative, telling the Dallas Morning News, “Wing is at a stage where we are optimizing our service and focused on deeper retail integration.” The campaign aimed to showcase drone delivery’s potential to a broader audience while demonstrating the technology’s practical applications.

The Super Bowl Promotion built upon Wing’s extensive operations in North Texas. The company has established a significant presence in the region through its partnership with Walmart across 11 locations in the DFW area, serving communities including Dallas, Plano, Murphy, Richardson, Mesquite, Rowlett, Colony, and Garland. In December 2024, Wing further expanded its reach by collaborating with DoorDash to launch drone deliveries from Brookfield Properties’ malls in Fort Worth and Frisco.

Wing’s drones demonstrated their impressive technical capabilities during the event, operating at speeds of up to 65 mph while maintaining a cruising altitude of approximately 150 feet above ground level. The company has refined its delivery operations to achieve remarkable efficiency, with average flight times from stores to customer homes taking just 3 minutes and 24 seconds. Typically, Wing operates its delivery services between 10 a.m. and 6 p.m., adjusting for daylight saving time.

Drone Delivery Taking Off In Texas

The drone delivery landscape in North Texas continues to evolve rapidly. Amazon has been operating its Prime Air commercial drone program in College Station, though operations are temporarily suspended for software updates to their MK30 delivery drone. Meanwhile, Walmart has announced ambitious plans to expand its drone delivery services to cover up to 75% of the DFW area, potentially reaching 1.8 million additional households. The retail giant is also planning to test autonomous drone deliveries in Princeton, Texas, through a partnership with Zipline, with drones flying between 300-400 feet and carrying payloads of up to 8 pounds.

The successful Super Bowl weekend initiative represented more than just a promotional event – it demonstrated the growing maturity of drone delivery services in urban environments. Since October 2024, Wing has expanded across 26 cities and towns in 6 out of the 11 counties in the DFW metroplex, indicating strong market acceptance and operational success in the region.

For North Texas residents, these developments signal a transformation in last-mile delivery options. As drone delivery services continue to expand their coverage and capabilities, consumers can expect increasingly convenient access to rapid delivery services for small items and meals. Wing’s performance during the Super Bowl weekend served as a practical demonstration of drone delivery’s potential to handle time-sensitive, high-demand delivery scenarios.

The success of such initiatives could accelerate the adoption of drone delivery services across other urban areas, potentially reshaping how consumers receive goods in the near future. As companies continue to refine their drone delivery systems and expand their service areas, North Texas residents can expect to see more drones in the sky, revolutionizing how they receive everything from snacks to essential items.