DJI and Hasselblad open their first joint concept store in Japan on Saturday, October 31, on two floors of the La Porte Aoyama building in Tokyo’s Omotesando district. DJI drones and cameras fill the ground floor around an indoor flight cage, and Hasselblad’s medium-format cameras take the floor above. Doors open after a 1 p.m. ceremony local time, which is midnight Friday night Eastern.
DJI JAPAN calls it the first DJI concept store in Japan, and Sekido, an authorized DJI distributor in the country, is the company opening it. Two posters dominate the drone floor in the photos DJI JAPAN posted on Friday. One advertises the Mavic 4 Pro, the other the Osmo Pocket 4P, and DJI sells neither in the United States.
Sekido Runs The Tokyo Store With A Flight Cage And No Repair Counter
Sekido operates the Omotesando store, according to DJI JAPAN’s October 22 release on PR Times. The first floor carries the Mavic, Air and Mini drone lines alongside Osmo cameras. The flight cage is a permanent fixture, built so visitors can pilot a drone safely indoors.
Digital Camera Watch, the Impress camera site that toured the store before opening, reports that staff will coach visitors who have never flown a drone. The cage follows the indoor test flights DJI and Hasselblad offered when their Regent Street store in London opened in 2024. The store takes no repairs on DJI or Hasselblad products, according to the same report, and is considering services such as sensor cleaning later. Digital Camera Watch headlines it as DJI’s first directly operated store in Japan, a label the release does not use.
The site reported in July that Omotesando is the first of several stores, with shops in Osaka and Nagoya planned through 2027. The October release names no other locations.
Hasselblad Gets The Second Floor After Closing Its Harajuku Showroom
The second floor holds Hasselblad’s X2D II 100C and 907X cameras next to its current XCD lenses, plus a gallery of work shot on them. Hasselblad once ran its own showroom in neighboring Harajuku, and Digital Camera Watch reported in July that it had closed.
The backlit print on that floor is NASA frame AS12-49-7278. Pete Conrad took it on November 20, 1969, during Apollo 12’s second moonwalk, and it shows Alan Bean holding a soil sample container with his own Hasselblad on his chest and Conrad reflected in his visor, according to NASA’s Apollo Lunar Surface Journal. Hasselblad’s space history starts in October 1962, when Wally Schirra flew his own Hasselblad 500C on Mercury 8. The company says twelve of its camera bodies were left on the lunar surface between Apollo 11 and Apollo 17, and only the film magazines came home.
Hasselblad Japan’s post on X adds two photography events on opening day, at 2:30 p.m. and 5:30 p.m. DJI JAPAN’s post lists opening-day novelties while supplies last and a commemorative roulette for the first 150 visitors on Sunday, November 1.
Tokyo’s Posters Advertise Two Products DJI Never Launched In The US
DJI launched the Mavic 4 Pro on May 13, 2025, without the US. The Osmo Pocket 4P skipped the US too at its July 30, 2026 global launch. American buyers who want either one today can only get it through importers and resellers.
The Mavic 4 Pro’s absence predates the Covered List. Partner creator Russ of 51 Drones laid out the customs and Commerce Department hurdles behind it in May 2025. DJI has been on the FCC Covered List since December 22, 2025, which keeps new DJI hardware from the equipment authorization it needs for legal US sale.
DroneXL’s Take
DJI’s newest flagship drone and camera now sit on display tables in Tokyo, where a first-time pilot can try a drone in the cage with staff beside them before spending a yen. An American who wants the Mavic 4 Pro or the Pocket 4P buys from an importer without that chance, and the Covered List means no new DJI product reaches an authorized US counter unless the FCC changes course. I think that is the wrong result for US pilots. Washington’s case against DJI rests on data and national security, and making Americans buy the same hardware untried from resellers answers none of it.
Sources: DJI JAPAN on PR Times, DJI JAPAN on X, Hasselblad Japan on X, Digital Camera Watch, NASA Apollo Lunar Surface Journal, Hasselblad
DroneXL uses automated tools to support research and source retrieval. All reporting and editorial perspectives are by Haye Kesteloo. Read our editorial standards.
