About the DJI reorganization and firings in the U.S.

Over the last week, there has been quite a bit of speculation about what is going on within DJI’s organization. There were rumors of DJI leaving the U.S. market, which turned out to be false. In fact, DJI is very much committed to the North American market. And, there have been stories about people losing their jobs with DJI.

Here’s is the information we have been able to gather. It also includes DJI’s official statement about the reorganization as it was emailed to DroneXL.

DJI reorganization

Let’s start with DJI’s official statement:

“DJI remains committed to supporting our customers in every region. We have made some organizational changes in order to adapt to today’s challenging economic environment, but we remain open for business everywhere we operate. Our factories have resumed production, our distribution network is shipping products across the globe, our employees are working remotely in areas where offices must remain closed, and our sales, repair and customer service networks continue to operate within the restrictions required by local and regional regulations. Our commitment to serve our customers with the products they want and need remains unchanged.”

We are sorry to have learned that, contrary to what DJI wants us to believe, a significant number of DJI employees did in fact lose their jobs.

Based on the information we received, it appears that DJI has laid off pretty much all of their staff in the Cerritos office in California. And, many employees in the Burbank location stand to lose their jobs as well, if they haven’t lost them already.

April 24th has been mentioned as the last day that many people at both these locations will be employed by the Chinese drone maker. Although quite a few employees have lost their jobs already. This includes many of DJI repair and service employees.

It makes you wonder how DJI will service and repair their drones going forward. We think that DJI will partner with drone repair facilities around the country to perform drone repairs. This would lower DJI’s overhead, which is a move that financially makes sense for the drone maker. But one that will undoubtedly come at an expense. Will it deteriorate DJI’s customer service? We hope not, but that will remain to be seen.

Let us know what you have heard about DJI’s firings and reorganization in the comments below. Also, we are curious to your recent experiences with DJI’s customer service and repairs.

About the author

Haye Kesteloo

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