DroneXL.co | Drone news, rumors, specs DJI Mavic 3  other UAS
Drone maker Hoverfly sues for trademark infringement - Orlando-based drone company Hoverfly receives $10M investment

Drone maker Hoverfly sues for trademark infringement

On Monday, drone maker Hoverfly Technologies, Inc. filed a complaint in the Eastern District of Michigan against defendant Hoverfly, Inc. for trademark infringement and unfair competition.

Drone maker Hoverfly sues for trademark infringement

Hoverfly Technologies alleges that the defendant infringes the plaintiff’s Hoverfly mark in connection with its similar goods and services.

According to the complaint, Hoverfly Technologies asserts that the drone maker has continuously used the Hoverfly mark continuously since 2010 and has “made a significant investment” to promote the brand. The trademark was officially registered and issued by the USPTO in 2012.

The drone maker argues that as a result, the company “is the national senior user of the HOVERFLY Trademark,” and that the company “possesses protectable common law trademark rights.”

Drone maker Hoverfly sues for trademark infringement - Orlando-based drone company Hoverfly receives $10M investment

However, Hoverfly Technologies averred that in 2018 it “inadvertently did not file a ‘Section 8’ declaration of continued use with the USPTO,” reports Law Street.

In April 2017, the plaintiff claimed that the federal trademark for the mark HOVERFLY had or may have had lapsed, and filed a trademark application for the same mark, which is “is identical or confusingly similar to Hoverfly’s HOVERFLY Trademark in appearance, pronunciation, connotation and overall commercial impression.”

In addition, the defendant operates a closely related business involving drone photography and videography services and uses the mark on similar online marketing channels.

Hoverfly Technologies states that Hoverfly “is not authorized…to advertise, distribute, sell, offer to sell, or facilitate the sale of any goods or services bearing the HOVERFLY Trademark,” and that the defendant is in violation of the Lanham Act, which protects consumers from being misled or confused by the misuse of existing trademarks.

Hoverfly Technologies demanded a declaratory judgment; to preliminarily and indefinitely stop the defendant from committing further infringement and illegal conduct; to delete the marks from the products, services and other materials of the defendant; to award damages; to award costs and fees; to revoke the registration of the defendant’s trademark; and other relief.

Hoverfly Technologies is represented by Bewersdorf PLC and Thompson Coburn LLP.

We will keep an eye on this case and inform you of any further developments.

Flying drones as a career?

If you want to turn your hobby into your career, practice how to fly your drone safely, and learn what it takes to get your Part 107, be sure to check out the excellent training modules from The Drone U.

DroneU Marketing Banner Ad 1

Stay in touch!

If you’d like to stay up to date with all the latest drone news, scoops, rumors, and reviews, follow us on Twitter, Facebook, YouTube, Instagram, or…

Subscribe to our Daily Drone News email.*


 

Submit tips If you have information or tips that you would like to share with us, feel free to submit them hereSupport DroneXL.co: You can support DroneXL.co by using these links when you make your next drone purchase: Adorama, Amazon, B&H, BestBuy, eBay, DJI, Parrot, and Yuneec. We make a small commission when you do so at no additional expense to you. Thank you for helping DroneXL grow! FTC: DroneXL.co uses affiliate links that generate income.


* We do not sell, share, rent out or spam your email, ever. Our email goes out on weekdays around 5:30 p.m.

Facebook Comments

Haye Kesteloo

1 comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • DRONE MAKER HOVERFLY SUES FOR TRADEMARK INFRINGEMENT” that was filed by the National Law Journal on March 4. The complaint, which calls for a temporary injunction preventing “unfair or deceptive use,” cites several instances in which Samsung devices have been falsely advertised as including features of BlackBerry smartphones and other mobile operating systems to create consumer confusion: — Earlier this month.