DJI will bring “huge surprises to global consumers soon”, says spokesperson

In an article in the South Morning Post, DJI denies reports of mass layoffs and instead says that the drone maker is busy meeting demand amid the pandemic. A company spokesperson even said that DJI will bring “huge surprises to global consumers soon.” We have a feeling that we already know what he’s hinting at.

In the article, DJI denies planning to layoff 50% of its employees as the company is very busy, it says, with a number of new projects as around the world are dealing with the effects of the COVID-19 outbreak.

DJI will bring “huge surprises to global consumers soon”

DJI spokesman Xie Tiandi said in a statement on China’s Twitter-like social media platform Weibo on Thursday that:

โ€œDJI is busy with new projects and will bring huge surprises to global consumers soon. We don’t have time to deal with absurd and false speculation.โ€

The spokesperson did not disclose what ‘huge surprises’ global consumers can expect, but we have a feeling he might be talking about the new and yet-to-be-released DJI Mavic Air 2.

As far as the rumors go about DJI employees being fired, this may not be as dramatic as some news reports may lead you to believe. However, there is some truth to it. For instance, we know that DJI is reorganizing parts of its organization here in the U.S. and we will share the specifics of those changes with you as soon as we have confirmation.

We also know that a DJI spokesperson in the U.S. said earlier this week in an email to DroneXL that:

โ€œDJI has made some organizational changes in order to adapt to today’s challenging economic environment. As a private company, we do not share more detailed information.โ€ย 

Drone Shop Canada

Drones help the fight against coronavirus

Of course, DJI, like any other company has been negatively affected by the fast-spreading coronavirus. At the same time, however, many governments around the world are discovering the benefits drones offer to help stop the virus. It is not hard to imagine that DJI will be quite busy catering to these customers with its Disaster Relief Program and that it may have given a boost to the demand for DJI Mavic 2 Enterprise drones.

As we have reported before, the drones are used to monitor and communicate with people on the ground while keeping officers at a safe distance. And, they have even been used to measure people’s body temperatures to spot persons who might be infected with the coronavirus. Other drones such as the T16 have been modified to spray disinfectants in public areas. Lastly, drones are also considered to deliver vaccines, medication and other medical supplies to people in need. To this end, is currently talking with the FAA to see if they can fast track and start offering their services here in the U.S.

Going back to DJI, the company has made a strong push with its Disaster Relief Program to get more drones in the hands of local law enforcement and so that they too can experience the benefits that these drones offer.ย The South China Morning Post reports that DJI, in the middle of the coronavirus outbreak, even posted a recruitment ad on its website last month, looking for researchers, designers, product managers as well as data analysts.

DJI’s Xie said fighting the pandemic remains a priority and DJI is providing drone technical support for countries and regions across five continents.

DroneXL’s take

So, it seems that even though DJI is facing political headwinds here in the U.S. and is also affected by the ongoing trade tensions between the U.S. and China, the drone maker remains focussed on growing their business globally with new campaigns, new products and the hiring of more people.

We are excited to see what ‘huge surprises’ DJI will bring to consumers around the world and expect that we might see something new in May or June.

Dji Will Bring &Quot;Huge Surprises To Global Consumers Soon&Quot;, Says Spokesperson 1


Discover more from DroneXL.co

Subscribe to get the latest posts sent to your email.

MAKE YOUR VOICE HEARD

Proposed legislation threatens your ability to use drones for fun, work, and safety. The Drone Advocacy Alliance is fighting to ensure your voice is heard in these critical policy discussions.Join us and tell your elected officials to protect your right to fly.

Drone Advocacy Alliance
TAKE ACTION NOW
Follow us on Google News!

Get your Part 107 Certificate

Pass the Part 107 test and take to the skies with the Pilot Institute. We have helped thousands of people become airplane and commercial drone pilots. Our courses are designed by industry experts to help you pass FAA tests and achieve your dreams.

pilot institute dronexl

Copyright ยฉ DroneXL.co 2025. All rights reserved. The content, images, and intellectual property on this website are protected by copyright law. Reproduction or distribution of any material without prior written permission from DroneXL.co is strictly prohibited. For permissions and inquiries, please contact us first. DroneXL.co is a proud partner of the Drone Advocacy Alliance. Be sure to check out DroneXL's sister site, EVXL.co, for all the latest news on electric vehicles.

FTC: DroneXL.co is an Amazon Associate and uses affiliate links that can generate income from qualifying purchases. We do not sell, share, rent out, or spam your email.

Haye Kesteloo
Haye Kesteloo

Haye Kesteloo is a leading drone industry expert and Editor in Chief of DroneXL.co and EVXL.co, where he covers drone technology, industry developments, and electric mobility trends. With over nine years of specialized coverage in unmanned aerial systems, his insights have been featured in The New York Times, The Financial Times, and cited by The Brookings Institute, Foreign Policy, Politico and others.

Before founding DroneXL.co, Kesteloo built his expertise at DroneDJ. He currently co-hosts the PiXL Drone Show on YouTube and podcast platforms, sharing industry insights with a global audience. His reporting has influenced policy discussions and been referenced in federal documents, establishing him as an authoritative voice in drone technology and regulation. He can be reached at haye @ dronexl.co or @hayekesteloo.

Articles: 4881

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.