DJI launched the Osmo 360 II to the world market on Thursday morning from Berlin, three weeks after the camera went on sale in China, and priced it at €589 in the eurozone and £509 in the United Kingdom for a September 15 release. The United States is not on the list. DJI’s launch release names no American price, no American date, and no American market, for a camera that holds a valid FCC equipment authorization.

Nine days ago I wrote that September 3 would answer a narrow question with no room to fudge it. It did. The answer was no.

The camera itself is the one DJI sold in China on August 13. It records native 8K panoramic video at 60 frames per second and swaps its lenses by hand, in a 183-gram body with 105GB of storage. What Thursday added was European money and a European shelf date.

DJI Charges Europe A Quarter More Than It Charged For The First Osmo 360

The Osmo 360 II Standard Combo lists at £509 in the UK and from €589 in the eurozone, with the Adventure Combo at £639 and €739. That is £99 above the first Osmo 360’s £409.99 UK launch price from July 2025, a 24 percent rise in thirteen months.

China did not take that hit. When DroneXL covered the August 13 launch, the Chinese price had moved from 2,999 to 3,299 yuan, a 10 percent bump. Europe is paying more than twice that rate of increase for the same camera. DJI has not said why. (The original Osmo 360’s UK price has since fallen as low as £292.50 at Amazon, which is where a lot of British buyers will land.)

The comparison DJI wants you to make is a different one. The Insta360 X6 Standard bundle sells for £619.99 in the UK, which leaves the Osmo 360 II £111 under its only flagship rival. That gap is the whole European pitch, and it holds. It does not hold in the one market where the X6 has no DJI beside it.

Cameras ship September 15. DJI’s European store pages carry that date, and the company’s launch release carries none at all, which is its own kind of answer.

The US Store Still Lists Exactly One Osmo 360

DJI’s American storefront had no Osmo 360 II page on Thursday. The product-series filter on the US Handheld shop lists one entry under Osmo 360, the 2025 original, next to five generations of Osmo Action and a dozen Ronin stabilizers. DroneXL checked the filter directly after the Berlin announcement.

Nothing had changed since the 404 page I hit on August 13.

This is not a Covered List story, and that is what makes it uncomfortable. The Osmo 360 II carries FCC equipment authorization 2ANDR-OQ0022512, granted December 21, 2025, one day before the Covered List cutoff ended new approvals for DJI hardware. The Osmo Pocket 4P and the Mic Mini 2S skipped America this summer because they legally had to. The Osmo 360 II skipped America on Thursday because DJI chose to, or because of a reason DJI has not given.

The press release does not mention the United States once. It says DJI “today launches Osmo 360 II to the global market,” and then points to a Berlin trade show and a protection plan. Trump’s Section 232 drone tariffs took effect the same day, and a handheld 360 camera falls outside them as written. On paper, nothing in American law stopped this launch. Nothing in DJI’s launch reached America anyway.

The Berlin Launch Adds Care Refresh And A Lens Price, Not New Hardware

The IFA release restates the Chinese spec sheet with two additions: DJI Care Refresh now covers the camera, and replacement lenses sell as a kit at £35 in the UK and €39 in the eurozone. Every other hardware number is unchanged from the August 13 launch DroneXL already covered.

DJI’s headline claim is a 1-inch square HDR sensor it calls an industry first, rated by DJI’s own lab at 14.5 stops of dynamic range against 13.5 on the first Osmo 360. The battery figure did not move: DJI still quotes 100 minutes of continuous 8K30 recording, the same number the original carried, with a 22-minute charge to 80 percent. DJI’s footnote says every figure was measured on a production unit under controlled conditions. Independent tests from European reviewers started publishing Thursday. DroneXL has not handled the camera.

The lens kit matters more than its price suggests. The original’s fixed lenses were the complaint that followed it for a year, and a €39 pair turns a scratched dome from a repair ticket into a spare in the bag. Care Refresh covers two replacements over one year or four over two.

DJI will show the camera at IFA Berlin from September 4 through 8 at booth H20-129, alongside the Pocket 4P and Mic Mini 2S that Americans also cannot buy.

DroneXL’s Take

On August 25 I suspected DJI was sequencing markets rather than skipping one, and I read the 7 AM Eastern time stamp on the teaser as a signal aimed at American buyers. The first half is still open. The second half was wrong.

Seven in the morning in New York is one in the afternoon in Berlin. The time stamp was pointing at a trade show, not at us.

I am putting that on the record because the pattern I got wrong is the one that matters. For a year, every DJI product that skipped America had a legal reason to. The Covered List made the Pocket 4P and the Mic Mini 2S impossible to sell here, and I have written that the ban does exactly what its critics warned. The Osmo 360 II breaks that pattern. It is cleared. It ships to Europe on a date, and DJI’s US store still does not admit it exists. The FCC is not the obstacle this time.

That leaves two explanations, and DJI has confirmed neither. One is that DJI is holding the US launch for a separate date, the way the first Osmo 360 eventually got its $549.99 American price after launching without one. The other is that DJI has decided the American market is not worth a launch while its Ninth Circuit case and the FCC’s import proceeding are unresolved, and that even a cleared product waits. My read is the second, because a company sequencing markets does not write a global launch release that never uses the words United States. I could be wrong again. I was nine days ago.

What is not in doubt is who pays. The Insta360 X6 sells in the United States at $699.99 with no flagship competitor beside it, while a British buyer gets DJI’s answer for £509 with the X6 sitting £111 higher on the same shelf. American creators have one choice at full price. Europeans have two and a discount. The Covered List’s defenders should notice that this outcome arrived without the Covered List doing anything at all.

September 15 is the date to check. If the Osmo 360 II reaches European shelves and DJI’s US store is still showing one Osmo 360, the silence stops being a launch gap and becomes a decision.

Sources: DJI (press release, PR Newswire, September 3, 2026), DJI Store (US Handheld product listing), FCC ID database (Osmo 360 II equipment authorization), Engadget (European pricing), TechRadar (UK pricing and X6 comparison)

DroneXL uses automated tools to support research and source retrieval. All reporting and editorial perspectives are by Haye Kesteloo.