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Rendering of an aircraft powered by Intelligent Energy's IE-FLIGHT 120 hydrogen fuel cell system
Hydrogen

Intelligent Energy Pairs 120kW Powertrain With Record Order

Intelligent Energy unveiled a 120 kW hydrogen fuel cell powertrain for heavy-lift fixed-wing drones while announcing the largest commercial UAV order in its history. The new IE-FLIGHT 120 targets aircraft carrying payloads from 331 to 1,653 pounds.

Screenshot of DJI's AI-generated Mic Mini ad and creator backlash text overlays
AI Marketing

DJI Used An AI Avatar To Sell A Mic Built For Real Creators

DJI promoted its Mic Mini wireless microphone on TikTok with an AI-generated presenter, then deleted the ad after creators pushed back. The campaign turned a product promotion aimed at creators into a debate about trust and whether the demonstration itself could be believed.

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