Drones After Dark: A Raw Conversation with Kyle Nordfors
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Buckle up for a no-holds-barred dive into the wild world of drones with hosts Bobby Ouyang (SkyeBrowse) and Luis Figueiredo, joined by search-and-rescue ace Kyle Nordfors (Weber County SAR), in the latest episode of their fifth season. This trio doesnโt mince words as they unpack the sizzling drama rocking the drone industryโfrom Skydioโs sock-wielding bravado, the infamous Spydio Mailer and predatory lobbying to BRINCโs smoke-and-mirrors demos with hidden repeaters. Theyโre spilling the tea on corporate hypocrisy, calling out the โanti-Americanโ antics of U.S.-based companies, and exposing how public safetyโs being sold down the river for profit. If you thought drones were just about flying, think againโthis is a fiery showdown you wonโt want to miss.
Drones After Dark with Kyle Nordfors
Bobby Ouyang: So, season five, weโre back again. Weโre back because Louis was texting me about all the drama, and he couldnโt just keep it to ourselves. It has to be sharedโall the drama thatโs going on. We also have our special guest, Kyle Nordfors is here, friend of the pod. Heโs been going to quite a few conferences and also joining in on the drama still.
Luis Figueiredo: I know. Where do we start? Yeah, Greg, Kyle, you got anything new?
Kyle Nordfors: Um, well, yeah, I guess we could start right off with the Drone Responders Conference that just happened over the last couple days. I got home this morning, in fact, so it ended yesterday. I had to wake up at 3:00 AM East Coast time to drive the three hours up to Washington, DC, to catch the 7:30 AM flight to Salt Lake Cityโwhich wouldโve been 1:00 AM our time out here, Mountain Time. So itโs been a long day for me, but all in all, the Drone Responders Conference was actually very good.
I understand some of the original speakers had to back out, so DJ Smith had to pull one for the team. He was on a few more panels than he originally planned, and he just absolutely crushed it. That man is a wealth of information and an amazing advocate for the industryโparticularly for the SLTT community. Heโs out there advocating as hard as he can and doing an absolute great job.
Of course, the big topic was DFR [Drone First Responder], and all the different vendors had a DFR program or platform of some sortโsome more functional and operational than others. You had all the main players there. One player in particular showed up with their DFR product in the bed of a truck, which they claim itโs designed to do. It had a ratchet strap around the enclosure as they drove around. Wow, kind of kills the purpose of the whole DFRโor security strap, I donโt know. It was hilarious when we saw that picture. But by and large, it was a smooth, good conference where a lot of people exchanged a lot of ideas.
The dinners were great. I was able to go to dinner with the Flock team and hang out with Brett Conda, John McBride, Fritz Reber, and they had Elk Grove out there with themโtheir first big agency thatโs running their system. Huge agency.
[00:04:00]
Bobby Ouyang: Nate Lang. Shout out to Lieutenant Lang.
Kyle Nordfors: Yeah, yep. It was just a good time. The evening after-party, the social event, was great. So there really wasnโt any drama, any real situation at this particular conference. Drones did not crash like at previous conferences.
Luis Figueiredo: Yeah.
Kyle Nordfors: Weโll get to that. But it was good, real good. I had a real good conversation with a gentleman named DaveโI donโt want to give away too much โcause I think we need to keep it on the down low with the project Iโll tell you guys about later. We got a really good game plan to tryโitโs gonna be a disruptive thing in search and rescue, at least, the things we were talking about. Pretty exciting stuff, all in all. As far as new equipment, not really. It was just more DFR talk and progressing with DFR.
The presentation I had, I talked about heavy-lift drones and how to implement them in public safety. I had a bunch of videos of us using the FlyCart 30. Weโve been flying that around with search and rescue, mostly delivering litter medical kits and the likeโpulling, letโs say, a mountain biker who crashes, has a femur sticking out of their skin, and the bike is just totaled. Instead of leaving that on the mountain or having one of our ground crews try to carry it off, we can lift that mountain bike off with the FlyCart, which just saves time and energy and ensures our ground teams can get home quicker and safer. Just all good stuff, really, from the Drone Responders Conference.
[00:06:00]
Luis Figueiredo: Are you excited about the rumored Matrice 400 coming out?
Kyle Nordfors: Yes, I donโt know much about it, but the 350 was a good incremental step from the 300, and the H30T is such a powerhouse of a payload. I donโt know if with the 400 theyโre gonna have an updated version of the H30T, but quite simply, nothing compares to it in the industry. The H30T is absolutely amazing as far as the total package goes, and for the price point. Do you have any more details on it? Have you heard, have you seen?
Luis Figueiredo: The only thing Iโve heard so far is itโs gonna be able to carry a heavier payload. I think the max weight is 20 pounds or over 20 pounds, something like that. So itโs gonna be a good medium between what the M350 carries now and what the FlyCart carries. Itโs gonna have a smaller footprint than the FlyCart but slightly bigger than the M350โprobably somewhere in between. Iโm sure itโs not gonna be crappy, right? Like any other DJI product. Weโre gonna get it, and weโre gonna be like, yep, itโs exactly what we expected.
Kyle Nordfors: And itโs gonna work.
Luis Figueiredo: Yep. But back to the conferenceโis there a reason why some of those people pulled out, like the speakers?
Kyle Nordfors: No, I just overheard a conversation with DJ, and he was telling us thatโs why he was getting up on stage so much. I do know of one particular gentleman who had to back outโhis wife just had a child, so he needed to stay behind with his wife.
Luis Figueiredo: Valid excuse.
Kyle Nordfors: Yeah. It was items like thatโnot any drama or anything else, just family issues. So DJ took one for the team and got up on stage a lot more than he was planning on. He did great.
[00:08:00]
Bobby Ouyang: Kyleโs rightโDJโs a powerhouse. So that was a drama-less conference, Louis. Do you wanna say something?
Luis Figueiredo: No, I was gonna say, Kyle mentioned Flockโthey had a big announcement today, right? They raised, what, like 200-something million? I saw they were all posting about it. I guess theyโre gonna build their own facility or somethingโan R&D facility?
Kyle Nordfors: In Georgia, right? Yeah, they have a facility. I was talking to Raul a couple weeks ago, and that guy has big plans and big goals for Flock in the direction theyโre going. Theyโre even building their own drones. My understanding is theyโre not quite ready for prime time yet, but maybe I shouldnโt have said thatโI donโt know. They have really big plans, and they have a powerhouse team too. Their lineup at that company isโRaul is really stacking the deck in his favor with who he has employed right now. Itโs gonna be fun to see how far they go, and truthfully, Iโm cheering for them.
Bobby Ouyang: Yeah, Flock has a powerhouse team as a whole. I was watching a few interviews with Garrett Langley, and he was talking about how every single time he got on a plane, you could almost guarantee $40,000 in annual recurring revenue just from meeting with agencies. He said that based on how many cameras they install and how many crimes they solve, they can predict how much more sales theyโd be getting as a result of it. The way the entire organization runs is really fascinating because he has his Chief Revenue Officer whose entire job is just to hire salespeopleโthatโs it. Building this incredible sales organization, hundreds and hundreds of people in sales getting hired every single year. Itโs very well-run, and they hire some really fantastic people.
[00:10:00]
Luis Figueiredo: Listen, they have a good product, right? Especially when it comes to the LPR [License Plate Recognition] system. As a user of both Flock and Motorolaโs Vigilant, I think Motorolaโs done what they do with a lot of companies they buyโdonโt invest too much into them, and the technology stays the same. Flock came in and identified areas where Motorola wasnโt doing well. Their cameras can go up everywhereโI was just at Home Depot last week in my town, and there are Flock cameras all over the parking lot. So I guess now theyโre doing private too, not just public safety agencies and citiesโtheyโre doing commercial accounts. Their interface could be a little better, but itโs an easy-to-use product. They simplified the installation of camerasโthe solar panel ones can be put up anywhere. The only advantage Motorola has at the moment is they have the contract with repo companies and those companies driving around all the time, getting license plate hits, while Flock is more stationary cameras. But itโs a great productโIโm not gonna sit here and talk crap about Flock because of Axiom. Itโs a good product.
Bobby Ouyang: Well, youโre talking about DFR with the repo companies. One really interesting drone-in-the-box solution I was talking about with the CEO of a parking ticket companyโinstead of using fixed stationary cameras to detect if a vehicleโs parked in a spot too long, like at a baseball field where you can only park 15 minutes or somethingโtheyโre looking at putting drones in boxes and doing patrols of the area. Itโll detect whether a vehicleโs there, and if another drone comes over 15 minutes later and itโs still there, itโll take a picture of the license plate.
[00:12:00]
Kyle Nordfors: Thatโs a great system. Before I say something, I wanna say hi to Tom. I just saw that he stayed up lateโheโs a hero. Hey, Tom, Iโm actually excited to hang out with you in Manchester. Weโve got the UK Robotics Conference coming up next month in Manchester, England, and Tomโs gonna be coming over to help teach all of us low folk how to fly FPV for real. Iโm excited to get to know Tom a little better and learn from the master.
But I think one way Flock has an advantage over other companies is because they sell to private companies like Loweโs, Home Depot, or Costco with their cameras. You can envision that being at construction sites with their DFR programโtechnically, thatโd be a drone-in-the-box system, but they could easily convert that into something a commercial company would want. Substations, railroads, a whole bunch of different programs where itโs a bigger system that Axon probably wouldnโt do.
Bobby Ouyang: Yeah, itโs also their interesting go-to-market strategy. Typically, as a startup, suppose weโre fixing to hit $10 million in annual recurring revenue this yearโhalfway through the year, weโd talk to some investors, raise $20 million to scale up and grow even faster. What Flock did in the early days is theyโd only raise a couple million dollars, even though they were doing a lot more in revenue, just to test something out for two or three months. They knew they had a good product, they knew they were gonna dominate the marketโit was just a matter of how and whatโs the fastest way to do it. They tried multiple go-to-market motions, multiple product motions, and a lot of them failed. But because they didnโt raise that huge amount of money, their failures didnโt hurt as muchโit didnโt shut down the company as a whole. Itโs really fascinating.
[00:14:00]
Luis Figueiredo: Yeah, but enough of FlockโRahulโs living his Miami Vice days right now. I heard he got a white Ferrari and heโs wearing Hawaiian shirtsโI donโt know. Let him enjoy it.
Kyle Nordfors: Rahul, you need to send us that picture.
Luis Figueiredo: Iโm sure AI can generate it if he doesnโt wanna share. So you didnโt get any Air Force Ones or any kind of new socks at the conference?
Kyle Nordfors: No, but I was close, and I think I still might get some of those socks. Skydio does have some employees who are still ethical and good people and havenโt sold their soul yet. I was able to spend time with one of their employeesโI donโt wanna rat this person out. I requested those socks because I donโt want that particular employee to get lectured for talking to me or letting me buy them a drink.
Luis Figueiredo: Or theyโll block you.
Kyle Nordfors: Thatโs the Skydio way, right? They block you as soon as you have any intellectual conversation or debate their premiseโthey cower and block you because every single one of their stances can be countered. Itโs childish. But hopefully Iโll get a pair of those socksโitโll be as comical as them posting it from their actual Skydio account. Their Chief Marketing Officer attacked me personally, never even met me, and tried to come after me. I thought it was beautiful.
[00:16:00]
Luis Figueiredo: My days of getting socks from Skydio are doneโI donโt think theyโre gonna give me socks again after what I put their last socks through. The sneakers are pretty cool, though. Whatโs the story aboutโ
Kyle Nordfors: They wanted to participate and have more items made in China. They wanted more than just their batteries made in China.
Luis Figueiredo: The way I perceived the message on those socks initiallyโI started, maybe I read too much into it, but I donโt think I didโwas โDonโt fuck with Skydio.โ Theyโre not a consumer company anymoreโyou canโt walk into a Best Buy and buy a Skydio drone. Theyโre making drones for public safety. I took that message personally, like, is that a shot at public safety, at law enforcement? Are they telling us, โDonโt fuck with us because no matter what you do, weโre still gonna shovel a shitty product down your throatโ? Thatโs how I saw it. DroneXLโs Hyatt made a really good article explaining his thoughts behind it. I can see now that maybe that couldโve been the message, but I still took it extremely personally. I think itโs a direct shot at everybodyโlike usโwho speak up against them. We do it all the time, call them out, to the point where they block us. Their employees still troll my posts, but Adam Bry and a few others have blocked me. I saw that and thought, this is a direct shot at public safety.
[00:18:00]
Bobby Ouyang: Right now, theyโre probably not gonna go out of business. I think all the legislation worked out for them. In previous seasons, we talked about how Skydio wasnโt gonna be around anymore, but it seems like they found their product motionโban DJI and scale it out.
Luis Figueiredo: I think theyโre still around now because after they lost that $100 million Army contract, it seemed like almost simultaneously Axon was like, โHey, Skydio, hereโs a lifeline.โ Thatโs what it seems likeโit happened at the same time. If it wasnโt for Rick Smithโthe guy who wanted to put a taser on a drone, and I think they did a sick 360 on one tooโI donโt know if Skydio would be around for another year or two. Their burn rateโs way too high, especially when theyโre spending money on fancy socks and sneakers. By the way, we have to do something about the โSkydioโ nameโthose first three letters, โSky.โ Can we rename it โEyebrowsโ or something? Get rid of the โSky.โ
Bobby Ouyang: That sounds like an old porno website. Oh my gosh.
Kyle Nordfors: Itโs really too bad we have a US-based companyโI shudder even calling them an American company because they donโt act like Americansโthat sources Chinese parts for their drones. Everybodyโs aware of that. Itโs the misconception: โOh, itโs an American-made drone,โ but a lot of the components are Chineseโeven the batteries. Theyโre shipping out X10s with one battery because they couldnโt source any more.
[00:20:00]
Luis Figueiredo: Sorry, I didnโt mean to cut you off.
Kyle Nordfors: No, youโre fineโitโs a valid point. Whatโs sad to me is this was probably our best opportunity to have a solid product, and they come out claiming theyโre here to help public safety, but all their actions fall short. Rather than innovating to make a good product, theyโre spending money on foolish items, lobbying efforts, and cutting our legs out from underneath us instead of being there for public safety. If they just took the higher road and said, โHey, weโre a US-based company trying to do the right thingโplease give our product a try, weโre here to support you, weโll do whatever we can to make sure youโre successful,โ and ignored DJI or Teal, just did their thing and provided the best product with open hands and a solid heart, law enforcement and public safety across the country would support them 100%. Theyโd say, โAbsolutely, weโll help you develop your product, weโll buy your products when we have the money, weโll talk to our city council or county commissioners to justify paying a little extra to support the American company.โ But instead, our cries and needs are falling on the deaf ears of their executive staff, and all they seem to care about, from our perspective, is making money. The people who are going to suffer are those weโre trying to serve.
Iโll still stand by thisโitโs factual: when I have an X10 side-by-side with my Matrice 30, Dragonfish, or any Teal products, the Skydio product falls short. It does not make it up the mountain, cannot get there.
[00:22:00]
Luis Figueiredo: Itโs not even a fair comparison. Put it up against an M30? Youโd have to compare it to a Mavic 2 Enterprise or a Mavic 3โthatโd be more fair. I donโt think the X10, even years from now, will compare to what an M30 is now.
Kyle Nordfors: Oh yeah, letโs not even try to compare it to the Matrice 4โthe Matrice 4TD with its IP rating knocks it out of the water. Look at a company like ACSL from Japanโtheyโre trucking along, doing their best, reaching out, bringing public safety and other professionals over to Tokyo, saying, โTell us what you want, what you need, be brutally honest.โ Their engineers are right there taking notes, configuring, so the next drone they come out with is exactly what we need and want. Theyโre trying to meet our demand, rather than multiple US-based companies trying to tell us what we needโand telling the warfighter what they need. Iโve trained with SF groups, NSW groups, been with them in training scenarios, and what the two biggest US-based companies have is not what the warfighters want or need. Regardless of what the generals or big guys negotiating contracts say, the men and women on the frontline donโt want that product because itโs useless to them. Itโs not reliableโwe know itโs not reliable, we know they crash. NIST has all the data comparing it with actual numbers and proof that itโs an inferior product. Itโs just too bad.
[00:24:00]
Luis Figueiredo: Even on the federal level, federal agencies can only buy Skydio, Parrot, TealโI donโt hear much about BRINC. Those are the three brands they can buy. Their academies have drone training programsโthey send agents to fly drones out of their offices. Do you know what theyโre training these guys on? DJI Minis, Mavics, Mavic 2s, Mavic 3s. Theyโre training federal agents on DJI products, then sending them back to their field offices to use Skydio, Teal, Parrotโsome are getting set up with Skydio X10s. But the way theyโre setting up these accounts, the field offices canโt log in. Itโs crazyโthey sell the equipment, then itโs like, โHey, youโre on your own, figure it out.โ Not only are they shoving equipment down their throats, thereโs no supportโtheyโre left on their own.
Bobby Ouyang: Itโs incredibly predatory upsells too. One of our earlier customers from 2021 was forced to buy Skydioโthey got sold Skydio 3D Scan, which just allows the camera to point upwards, fly, and take pictures. It doesnโt make the 3D scan itself. They were sold that because their chiefs saw the presentation, were wowed by itโno live demo, just a slide deck. Their chiefs didnโt know they were already in a multi-year contract with us, so they threw away almost $5,000 in the first year doing nothing, and Skydio did nothing to help them.
[00:26:00]
Luis Figueiredo: We know why they donโt do live demosโtheir success rate is extremely low. But even with their sales approach now, whatโs scary is they have Axon supportโhuge in public safety. For departments putting up resistance, theyโre like, โWeโll give you free equipment, trade up on your new Axon contract when you renew.โ Some departments are being bypassedโthey go to city officials: โWe can save you money if you trade up your equipment.โ By the time the department hears about it, city council or the mayor is telling them, โThis is what you have to do.โ At that point, itโs either no drone program or go with what theyโre told. Itโs scaryโtheyโve got Axonโs muscle now. By the way, Kyle, the next person Iโm trying to get on my block list is Axonโs CEO, Rick Smith. At some point, heโs gonna be fed up with me tagging him on everything.
Kyle Nordfors: Itโll be interesting to see if heโs fed up with you tagging him or with customer complaints because the aircraft simply isnโt working. When we get into these conversations onlineโFacebook, LinkedIn, other forumsโpeople with a different perspective strawman my argument to slap it down easier. The cognitive dissonance they operate in is fascinating. At the end of the day, I sincerely donโt care about the name on the aircraft Iโm flyingโBoeing, Airbus, Skydio, BRINC, DJI, TealโI donโt care. What I care about is the ability to save lives. As a search and rescue volunteer, I show up when the call comes and want to deploy the aircraft to save lives. Thatโs it.
[00:30:00]
When people take backhanded, backdoor deals, lobbying to force me into using an inferior product that impedes my ability to save lives, it becomes personal. Some people are still alive because of this technology, because of the drones I usedโtheyโve become family friends. When youโre lobbying for something that takes away first respondersโ ability to save lives, thatโs unethical, immoral. If youโre placing sales and return on investment for your investors over that, you should go to jailโitโs criminal, youโll have blood on your hands. In states like Florida and Tennessee, where Skydioโs lobbying efforts have been successful, I wish we could document how many lives have been placed in danger because of that. Itโs impossible to quantify, but I wish we could. Itโs so incredibly frustratingโlives are on the line. Thatโs the only basis for my argument: I want to save lives, and the current products from American manufacturersโI canโt call them American because their actions are anti-Americanโdonโt do that.
Luis Figueiredo: I agree. The same people troll my posts all the timeโone guy who looks like heโs wearing transition lenses always says, โWell, DJI lobbies too.โ Iโm like, dude, one is lobbying to get rid of a competitor, the otherโs lobbying to stay in businessโtheyโre not lobbying to get rid of Skydio, just to sell their equipment. People swear I get paid by DJIโI think youโve been accused of that too, right? Being on the take or something. Itโs not like that. I could complain about DJIโtons of stuff I donโt agree with. It might be a cultural thing or whatever. They give us drones like the M200 and up with hot-swap batteriesโBobby, donโt worry, Iโm not going where you think with Autel. The 200 series, 300, 350, M30โthey got us used to hot-swapping, then with the Matrice 4TD, they took that feature away. Their response is, โYou can power cycle and put a new battery in in 20 or 25 seconds.โ Iโm like, yeah, but I donโt want to do thatโI want to pop the battery out, drone stays on, and itโs up in five seconds. Iโve gotten used to that. Hot-swappingโs the best feature ever for a droneโwhen youโre searching or on an op, you want to land and have it back up in five seconds.
[00:34:00]
But one of my favorite DJI stories is how they empowered BRINCโs existence. Years ago, when the Mavic Mini came out, I told DJI engineers, โWhy donโt you make an enterprise Mini? Everybodyโs asking for it.โ If Tomโs still awake watching this, what heโs doing now is what DJI shouldโve done years ago. Imagine BRINC trying to raise money for their Lemur drone, and investors ask, โIs there any competitor doing this?โ BRINC says no, because there wasnโtโthey had the first interior drone, the Lemur. If DJI had made an enterprise Mini with a small thermal sensor, lights, something like that, BRINC wouldnโt be as powerful nowโthey wouldnโt keep raising money because DJI wouldโve given public safety what they needed. I have a lot of complaints about DJIโevery chance I get, I give them shit, just like everyone else. Theyโre too big a company, too many layersโthey put out a good product and think, โThis is what public safety needs,โ but they donโt hear our opinions much because theyโre disconnected from boots on the ground.
Bobby Ouyang: Whatโd you call them, Louis? Chinese 25-year-olds?
Luis Figueiredo: Dude, I think the issue with DJI is their average employee age is mid-20s. They can be great engineers, butโ
Bobby Ouyang: Wait, Louis, I used to be a Chinese 25-year-old. I think we met when I was a Chinese 25-year-old, right?
Luis Figueiredo: Not to mention NASAโremember how bad that was?
Kyle Nordfors: NASA in the โ60s, launching rocketsโall kids 25 to 28 years old.
Luis Figueiredo: Donโt get me wrongโIโm not sayingโnow Iโm gonna piss off a bunch of 25-year-olds. What Iโm trying to say is they donโt have the experience. Theyโre disconnected from boots on the ground. Kyle, do you think a 25-year-old engineer in China building DJI drones knows what you need for search and rescue?
[00:38:00]
Kyle Nordfors: No, but I donโt think theyโre the ones making the decisions either. They send people over hereโFreda comes over, sheโs amazing, she listens to us. We talk about how big DJI is, but theyโre not as big as we thinkโas far asโ
Luis Figueiredo: You have one guy making all the decisions.
Kyle Nordfors: Yeah, itโs kind of a pyramidโeverything goes to the top, the top makes the decision. Vic just logged in, and weโd be remissโweโre focused on public safety and how terrible this lobbying is for public safety, but what about him? The hundreds of thousands of small businesses out thereโphotographers, roof inspectors, real estate photographers, agriculture pilotsโitโd be catastrophic not only to the drone industry but to our economy at large. Imagine if farmers canโt do pinpoint accuracy drone use with spraysโherbicides, pesticidesโthey use multispectral drones first, then spray drones. If they canโt do that, food prices will increase significantly. All this lobbying is shortsighted, poorly thought out, only there to make money for certain investors in US-based drone companiesโevery other argument falls short or is pointless.
[00:40:00]
Luis Figueiredo: Another thing that pisses me offโFloridaโs a lost causeโbut what bothers me is when I see comments and pictures of guys like, โGot my Skydio drone, canโt wait to fly,โ and I see where theyโre located. Weโre our own biggest enemy because of stupid decisions. If youโre in a state like Florida or parts of Tennesseeโor where legislationโs being proposedโand thereโs no law saying you have to buy non-Chinese drones, why the hell are you supporting companies like Skydio that are lobbying? All that does is hurt everybody else. Your cool picture holding that Skydio droneโโI got it for free on my Axon renewalโโyouโre hurting every other cop, firefighter depending on the drones they use. You probably have no knowledge about the technologyโif you did, youโd say, โNo, Iโm not buying this.โ We can blame the fearmongeringโSkydioโs second part of their campaign. I get calls all the time from departments in my state: โWe heard we canโt buy Chinese drones.โ Iโm like, โWhat? Who told you that?โ โAxon was here, renewing our contractโthey said pretty soon all our DJI drones are gonna get grounded, we need American-made drones.โ Iโm like, โThatโs bullshit, donโt fall for that.โ I feel like Iโm doing more damage control weekly with calls like that. These guys should know betterโweโre not doing a good job educating.
Kyle Nordfors: Thereโs an additional partโcertain former lieutenants and captains retired from public safety jobs now work for these US-based companies. Theyโve sold their souls, selling out law enforcement and public safety across the country. Some of these guys posting are lobbying Skydio for their post-retirement jobโpositioning themselves as fanboys. To get a job at Skydio, you have to drink the Kool-Aid, wear the socks, act like an infantโyou canโt question the narrative.
[00:44:00]
Luis Figueiredo: To me, those dudes have zero credibilityโI donโt care who you work for now or that you sold your soul. You got your department to buy Skydio in states with no ban, then retired and started working for themโsome have moved to other companies. Good dudes, except one who confronted me at the Police Chiefs Conference a few months ago. No credibilityโyou can talk about drones, say whatever, be on panelsโto me, youโre a lost cause. Youโre doing it to people in your own profession. Itโs like telling cops, โYou canโt buy Glocks or SIGs anymore, you have to buy Hi-Pointโโsome crappy gun manufacturerโthen going to work for them, pimping that shitty gun to your colleagues. That says something about a personโs character.
Bobby Ouyang: Letโs look at the ramifications of the DJI ban in certain states. Floridaโs banned DJI for a couple years nowโin the early days, we heard of sheriffโs offices still flying DJI drones because sheriffs there are like kings of the county. But last week, I was listening to a webinar or podcast in the morning, and they were talking about how some of these sheriffโs offices are now forced to switch because the stateโs cracking down. Theyโre not gonna win against their competitors with the way things are going.
Luis Figueiredo: I think theyโre so cocky right now that shit like thisโthe mailer, the socksโthey think theyโre untouchable. Is the company being poorly run? I donโt get it. Theyโre wasting too much money on non-drone innovation, and it seems like nobody cares about it.





[00:53:00]
Kyle Nordfors: Theyโve pivoted how theyโre advertising and selling their equipment. Originally, they tried marketing to usโoperators, program managersโand we quickly learned how awful it is, how it compares. If we had the X10 seven years ago, weโd have loved it. But compared to current technology, itโs just not that awesome. So theyโve pivoted away from us, teaming up with Axon, going after chiefs, city council members, county commissioners, police chiefs, saying, โYou already have an Axon budgetโdepending on your agency, a few million dollarsโwhatโs an additional $200,000 to your $4 million budget? Itโs nothing. Letโs package it, toss it all in.โ The chiefs are woefully unaware of how terrible the subscriptions are, everything they have to get to make this device workโif it decides to work, as long as it doesnโt crash.
Bobby Ouyang: Iโll say it again this season: itโs cheaper for Skydio to spend money on marketing and lobbying than on engineering to build a good product. Thatโs why theyโre doing thisโitโs working for them.
Luis Figueiredo: Speaking of crashes, wasnโt there an incident in Burnet, Texas, a few weeks ago with a Skydio drone?
Bobby Ouyang: I donโt know, man.
Kyle Nordfors: I donโt go to that conference. Their pilots were flying without strobes on first and had to be toldโthey werenโt flying with beacons, and someone asked if they had a waiver to fly without them. They stumbled and turned their beacons on, but yeah, one crashed. I wasnโt there, didnโt witness it personally, but thereโs video of it happening. Weโre just pointing out their hypocrisy. If they werenโt so hypocritical, if they just had a humble heart and were trying to do the right thingโnot coming out with stupid socksโthey get in their own way. If they sincerely tried their best and asked us for help, weโd do it. I was a beta and alpha tester for Skydio back in the day, worked with some guys still there. They couldnโt take the hard truthsโlike with the S2 during COVID, theyโd send me updates to convert it to an interior drone system. Iโd fly it around, give them the hard truths, and if they didnโt like it, theyโd dump you rather than listen. Theyโre taking the easy road.
[00:56:00]
Luis Figueiredo: I felt for a second like during the summer there was a cry for help. You got the same cry, right? Then it went away. There was an outreach we both receivedโlike maybe theyโre trying to get our feedback on what theyโre doing wrong, squash a few things. Then it disappearedโno follow-up, at least on my end. What about yours?
Kyle Nordfors: No, it was dropped as soon as you provided anything. They ignored youโespecially if it was, โYou need improvement here.โ All they wanted to hear was, โThis is awesome, youโre the best, we love you.โ If you said, โItโs weak in low-light scenarios,โ they didnโt want to hear it.
Bobby Ouyang: Skydio doesnโt hire dumb peopleโyou donโt become a unicorn by hiring dumb people. Theyโre doing something similar to what Flock didโtry a bunch of experiments, see what works. In this case, lobbying away public safetyโs ability to use DJI or Autel drones is working for them.
Luis Figueiredo: Dude, itโs still lobbying. It seems like weโre picking on Skydio too much and not giving BRINC enough attention. Itโs a lot of smoke and mirrorsโI say that all the time. Lobbying, marketing, tacticsโbut BRINCโs doing the same shit. Itโs worse for themโtheyโre hiding repeaters inside houses at demos. They bring agencies in, โWeโre gonna fly the Lemur through the house,โ and everyoneโs like, โHoly shit, BRINCโs improved, it can fly through and not disconnect.โ Little do they know theyโre hiding repeaters for these demosโthatโs the smoke and mirrors. I tell everyone, do your due diligenceโif they really want you to buy it, they should have no problem giving it to you to test first. But theyโll never do that. Have you heard about the repeater story, Kyle?
[00:59:00]
Kyle Nordfors: Yes, Iโm very aware of the situation where it happenedโI know the individual who hid the repeaters. It comes back to honestyโif theyโd just be honest, shoot us straight, say, โYeah, our productโs not perfect, it might need improvement, can you help us?โ and put it through its paces with us, we as Americans could grow and learn together. Instead, theyโre forcing us to use an inferior product. What gets me is the guys pushing thisโformer law enforcementโknow itโs inferior. Theyโre hiding repeaters, crashing drones during demos, but still pushing it because they want to make money for themselves, everybody else be damned. Itโs shockingly bad. But there are American companies doing the right thingโcouple from the Bay Area. Ascent Aero Systems just announced a new drone at the TIC conference in Texasโpurchased by Robinson Helicopter. Iโve flown Robinsonsโthey have an amazing product, stood the test of time. Theyโre not lobbying, not doing shenanigansโtheyโre NDA-compliant, quietly doing their thing. Their prices are higher than public safety can afford right now, but they just came out with a new product Iโm excited for. I hope to get my hands on oneโfantastic quick-deploy, flies in all weather, great ISR vehicle. No zoom or thermal, but great for accident reconstruction, small, compact, sub-250 grams, coaxial design, flies a long time. Price is higher, but expected with an American company. Theyโre trying to do the right thingโthose companies need to be promoted and celebrated.
[01:02:00]
Luis Figueiredo: I agreeโthe biggest issue with those companies is the price point. Theyโre out of our reach. Hopefully someday theyโll be more affordable, but at the moment, theyโre priced out of our league.
Kyle Nordfors: With participation, itโll take one or two agencies or private companies to purchase the first stock, prove the use case, start manufacturing in mass to bring the price down. If they showed up with a humble heart, the American community would help. If itโs an inspection-style drone thatโs NDA-compliant, hundreds of private companies would rather use Ascent Aero Systems over Skydio or BRINC for all the reasons you wouldnโt want their products. An honest company trying could make their way easily, especially with a giant like Robinson backing them.
Luis Figueiredo: Whatโs Uniform Sierra? Thatโs Duncanโs company, right? Flock just bought it. Duncan came to see me a few years agoโhe had this interior drone, a competitor to the Lemur. A college kidโjust graduated or still in collegeโwith classmates, brought me this drone. We flew it, and Iโm like, โDude, your droneโs better than the Lemur, and you did this in a dorm room with school funding.โ Iโm glad Flock saw the potential and bought themโimagine what theyโll come out with now. Going back to BRINCโsome department on social media was promoting, โWe just signed on with BRINC for DFR, leading technology, weโre gonna be the first beach doing itโโ
Bobby Ouyang: Long Beach Police Department.
Luis Figueiredo: Couldโve been. I commented, โCongrats on spending money on a private somethingโโforget what I said. They were bragging about it. Iโm thinking, you bought a product thatโs not even tested yet. I donโt think anyoneโs actively using their responder platformโthey have that great marketing video with Vegas PD, but people are gonna have to wait a year for it. Imagine the issues when itโs delivered, and theyโre bragging on social media. At what point does someone say, โThink about what you just postedโyou bought an untested, innovative DFR systemโ? Thereโs nothing innovative about BRINCโs systemโor Skydioโs. NYPD has Skydio docksโtheyโre not even working yet. In controlled environments, demo flights, sureโbut it pisses me off when trolls on my posts give opinions, and you click their profileโtheyโre not in public safety, donโt fly drones. We depend on this equipment dailyโhit the power button, adrenalineโs going, weโre on a call, we need it to go up and perform. Weโre credibleโwe use it, know what weโre talking about. Theyโre like, โDataโs being sent to ChinaโโSkydio drones havenโt been tested to the extent we use DJI or Autel. If youโre using Skydio and can prove me wrong, reach outโbut youโre not doing hundreds of thousands of flights like us. Last year, we did over 6,500 DFR flightsโno way an X10 could do that. Half would be downโthey donโt perform in wind, rain. Iโve seen videos of a garden hose on an X10โit freaks out, canโt handle normal water pressure. NYPD can market it because theyโre the biggest agency in the world, but itโs not gonna work for them.
[01:08:00]
Kyle Nordfors: One thing I thinkโs gonna happen with Axonโtheir customer support lines will be flooded: โHow do I make this thing work with the Samsung Galaxy tablet in the controller? How do I get it to take off?โ Iโm pledging this nowโif Skydio, BRINC, any lobbying company stopped today and said, โWe wonโt lobby anymore, we just want to help public safety, will you help us?โโyes, absolutely. Iโd be first in line to help, promote, develop their product. My only thing is we need the best equipment to save livesโwe canโt be forced to use an inferior product risking American lives. Thatโs whatโs stopping me from being their biggest fangirl.
Bobby Ouyang: Kyle, since youโre on the show, will you help make Skydio better for search and rescue?
Kyle Nordfors: AbsolutelyโIโve been begging to get our agency on it. With the Olympics in 2034 here in Utah, thereโs a lot of 3D mapping needed for downhill slopes, the Utah Olympic Winter Sports Parkโbobsled, all that. Weโre using the FlyCart to establish a use case for the Olympics. Skydio would be awesome to help with that. At the latest conference, Vic Moss had a brilliant ideaโsit down with reps from CSI, fire rescue, search and rescue, law enforcement, without naming names or being politicalโjust, โWhatโs your current fleet? Chinese or US-manufactured?โ Every time, it was Chinese-basedโrandomly pulled people. We asked, โWhyโd you choose that fleet? Whatโd happen if you were forced to switch to US offerings?โ Every one said their program would foldโno way to justify spending $200,000 a year on a drone program with US drones. These were medium-sized fleetsโnot Texas DPS or Elizabeth City with hundreds of dronesโjust four or five. Vicโs gonna put that together eloquently to show local politicians the damage to public safety. Heโll add small business ownersโinspectors, surveyors, photographersโwhat would they do? Only the biggest companies could afford functional US offerings.
[01:14:00]
Vic and I had an interesting conversation with a big nationwide rental companyโs UAS headโtheyโre looking at docks. Draganfly was there with a trailerโimagine a Dock 3 on that, rentable to construction companies, surveyors, plug-and-play. He said, โYeah, but weโre storm chasers, operate with FEMA, so we have to use American.โ We said, โThe federal government uses DJIโIโve worked with DOD, they use DJI, despite what people say.โ Thatโs the direction heโs headingโthe money theyโll drop to accommodate basic emergency services, then hope it works and doesnโt crash like Skydio did during Helene in North Carolina and Texas.
Luis Figueiredo: If I was Skydio, Iโd be nervous. Selling X10s standaloneโit might work, might crash, whatever. But pivoting to DFR, selling to cities as an emergency response toolโโHit a button, it goes to shots fired, fire callsโโyouโre selling this force multiplier to agencies with hiring issues, small departments, high response times. Now itโs not gonna happenโwe know itโs not. Itโs gonna be badโthey canโt hide under Axonโs coverage. Someoneโs gotta answer for this. Adamโs under pressureโat some point, theyโll ask him to step down. Youโre selling this idea to cities, and itโs not deliveringโnot initially, because itโs nightmares.
Kyle Nordfors: It all comes back to moneyโit makes me sick, sad.
Luis Figueiredo: You set up a DFR programโone launch location, $125,000 to $150,000 a yearโthatโs what agencies are paying. Itโs not cheap. Thatโs why the shift happened in DFR. A year and a half ago, weโd be talking Motorola Cape, Paladin, DroneSense getting their feet wetโnot Skydio, Flock, BRINC. They didnโt exist in DFR conversations. Whyโd they shift so quick? Money. Sell one launch location for $125,000-$150,000 a year with one dockโless X10s to sell standalone. Get one contract, convince the next department.
[01:18:00]
Bobby Ouyang: Itโs not hard convincing departments with massive understaffingโadditional budget goes to officers, not docks.
Luis Figueiredo: But you sell them on that ideaโtheyโre buying into it, like that department bragging about BRINCโs DFR solution: โWe canโt wait to supplement patrol functions.โ Then theyโll get itโโHoly shit, this isnโt working half the time.โ Horror stories about Axiom, everyoneโs had problemsโitโs tech, glitches happenโbut the extent of issues from Skydio systems, selling this ideaโitโs like, come on, youโre responsible for this.
Kyle Nordfors: The DFR model has a capacityโit wonโt be as widespread as manufacturers think. Many agenciesโ territories arenโt set up for it to be effectiveโcounties, sheriffโs offices. Weโll reach DFR 2.0 capacity quick with agencies that can afford it. The next big moneyโs gonna be drone docks in police cruisersโoff a canine switch, launch during a traffic stop. If a chase ensues, youโve got eyes onโofficer hits a button, signals the station, another officer flies it, crew resource management. More agencies could accommodate thatโsmaller drones in cruisers, once funding comes down.
[01:21:00]
Luis Figueiredo: Absolutely. Going back to departments ecstatic about equipmentโtoday, legislation in Texas proposed banning DJI drones. Same dayโSkydio lobbyingโTexas DPS posts pictures with X10s, bragging about American-made drones. Sounds plannedโday itโs proposed, pictures pop up. Texas, Connecticutโtwo weeks ago, Connecticut had an anti-China drone ban on the governorโs desk. Issues in Georgia tooโam I missing any?
Kyle Nordfors: Vic would know the skinny on that. Thereโs Origin, north of you, Lewisโmakes boots, jiujitsu gear, bringing manufacturing back to the US. Theyโre an example of how US-based companies should behaveโbe better, perform better than the competition. Sadly, in the drone industry, weโve got intellectual dishonesty, manipulating, spying, hiding repeatersโa swarm of dishonesty, lying to politicians, unproven narratives. On LinkedIn, this clown said the reason we donโt have evidence of DJI spying is itโs suppressed by an AUVSI board member.
Luis Figueiredo: Thatโs some deep drone-state shit. Wouldnโt AUVSI put it out if they had it?
Bobby Ouyang: No, DJIโs lobbying AUVSI tooโtheyโre taking from both sides.
Luis Figueiredo: Nah, not Michael Robbinsโwe know his thoughts on the drone industry.
Kyle Nordfors: The sad thing with himโhis op-eds are verifiably untrue, and heโs telling politicians that. Does he even fly drones? Never seen him fly, never spoken knowledgeably on operationsโjust politics.
[01:25:00]
Bobby Ouyang: He has a lobbying firm, Intrepidโco-founderโwhile doing AUVSI. Skydio, BRINC basically.
Luis Figueiredo: Has Skydio or BRINC hired his consulting firm? Follow the moneyโthereโs a paper trail.
Kyle Nordfors: BRINC and Skydio are big AUVSI donors. Robbins worked for the Airline Pilots Associationโmy unionโbefore AUVSI. Heโs been a politician in this industry the whole time. If we were worried about Chinese spying, weโd ditch our Chinese-made computers, laptops, cell phones, Alexas, Googlesโbut itโs just drones. TikTok.
READ MORE: The Truth Uncovered: AUVSIโs Real Stance on DJI Drone Ban
Luis Figueiredo: Even drone detectionโDJI stopped selling Aeroscope in the US years ago, but current radio-based, remote ID detection systems are based on the Aeroscope framework. Sensors from Aerial Armorโnow DDX, part of Axonโmajority of that infrastructureโs DJI Aeroscope stuff. Years ago, they claimed data was going to Chinaโmitigated by AWS servers in the US, and the fearmongering went away. These systems are at airports, critical infrastructureโoil and gas, refineriesโanything with remote ID detection. They forgot about itโuntil Skydio or BRINC goes into drone detection, then itโll be, โCurrent systems have dormant DJI spy stuff, theyโll hit the switch.โ
[01:28:00]
Kyle Nordfors: That highlights the intellectual dishonestyโwith counter-UAS at critical infrastructure and airports, SLTT isnโt empowered to act, no airspace restrictions above it. Manipulating politicians into thinking banning drones from a country solves it is complete BSโit solves nothing. In aviation, we donโt need to reinvent the wheelโCongress needs to define critical infrastructure, set restricted areas, make it illegal to fly over it. Right now, any Joe Schmo can legally fly any drone, take pictures of critical infrastructure, and send it to whoever.
Luis Figueiredo: DJI got shit for geofencingโโWhyโs DJI controlling the NAS?โ They got rid of itโโThey did it before the inauguration, Super Bowlโwhatโre they up to?โ Damned if they do, damned if they donโt. I had a two-day counter-UAS class two weeks agoโpoint was, you canโt rely on the FAA to enforce critical infrastructure. Theyโre good at making public safety jump through hoops for drone programs, but enforcement? Nothing. Municipalities canโt enforce airspace, but they can enforce flying within critical infrastructureโschools, police departments, jails. Create city ordinancesโnot deterring bad actors, but the guy flying near an airport for cool plane pics. If it crashes into a plane, show upโโCity ordinance, hereโs your ticket.โ In New Jersey, at the MeadowlandsโGiant Stadium, FIFA World Cup finalโstate police had issues with tailgaters flying drones. Theyโd say, โYou canโt fly,โโthatโs it. They got the municipality to pass an ordinanceโnow they can ticket, โYou canโt fly here,โ second or third time, tag the drone for safekeeping.
[01:32:00]
Kyle Nordfors: Itโs not your jurisdictionโeven safe flying isnโt. Same problem national parks haveโyou can launch outside and fly in. A regulationโs a good start, then take it to the FAAโโWeโve done this, still have an issue, need airspace helpโโnegotiate restrictions for more penalties.
Bobby Ouyang: As an airline pilot, FAA regs are written in bloodโuntil something goes down, nothing changes. Not proactive, unfortunately.
Kyle Nordfors: Thatโs how regs come about. At Drone Responders, LETA conferences, we talk aviation safety cultureโbridge the gap between drone pilots and manned aviation for safer skies. Shocking how little the average drone pilotโ107 or notโknows about the National Airspace System. In North Carolina, operating with manned aircraft, we need to speak the same language. Drone pilots must tell helicopter pilots altitude in MSLโnot AGL, not ASLโor itโs meaningless. Educate ourselves, others, to operate safely with reliable equipment.
[01:36:00]
Bobby Ouyang: Well said, Kyle. On that note, weโll wrap it up for this episode with pilot and search-and-rescue extraordinaire, Kyle Nordfors. Thanks for joining, everyone.
Kyle Nordfors: Thanks, guys. Good seeing you.
Bobby Ouyang: Thanks, Kyle. And we are no longer live.
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